**Position: Senior Brand Manager** **Location:** Benito Juárez, Mexico City (CDMX) **Department:** Marketing / Brand Strategy **Seniority Level:** Senior **Role Objective** Lead the brand strategy, positioning, and growth initiatives for the company’s portfolio, ensuring brand equity, market differentiation, and profitable business expansion across all channels. The Senior Brand Manager acts as the strategic owner of the brand, driving consumer insights, innovation, communication, and go\-to\-market execution. **Key Responsibilities** * Develop and execute long\-term brand strategies aligned with business objectives and market trends. * Oversee brand positioning, value proposition, and portfolio architecture. * Lead integrated marketing campaigns focused on brand awareness, engagement, and conversion. * Collaborate closely with Sales, Digital, Trade Marketing, and Product teams to ensure consistent brand messaging. * Manage consumer and market research initiatives to identify insights, opportunities, and performance indicators. * Define and monitor KPIs, brand health metrics, and ROI of marketing initiatives. * Lead the annual brand plan, including budgeting, forecasting, promotions, and innovation roadmap. * Identify and execute co\-branding, sponsorships, collaborations, influencers, and strategic partnerships. * Ensure brand compliance and visual identity across all touchpoints, online and offline. * Supervise agencies and creative partners, providing clear briefs, direction, and performance evaluations. * Mentor and guide junior brand or marketing staff when applicable. **Requirements** * Bachelor’s degree in Marketing, Business Administration, Communication, or related field; Master’s degree preferred. * **5\+ years** of experience in Brand Management, Marketing Strategy, or related roles. * Proven track record managing brands, launching products, and executing nationwide marketing campaigns. * Strong analytical skills with experience using insights and data for strategic decision\-making. * Expertise in brand development, digital marketing, consumer behavior, and competitive analysis. * Experience collaborating with external agencies and cross\-functional internal teams. * Advanced communication, presentation, and negotiation skills. * English professional proficiency; bilingual preferred. **Core Competencies** * Strategic thinking and business acumen * Leadership and influence without authority * Innovation and creative problem\-solving * Data\-driven decision\-making * Project and time management * Exceptional communication skills * Ownership and accountability * Market and consumer insight orientation **Suggested Benefits \& Conditions** *(customizable)* * Competitive base salary \+ performance bonus * Law and above\-law benefits * Hybrid work scheme (if applicable) * Growth and professional development programs * Medical insurance or wellness benefits (depending on company policy) Tipo de puesto: Tiempo completo Lugar de trabajo: Empleo presencial