Performance Specialist - Meta Ads

Description

Job Summary: We are seeking a Meta Ads Specialist with solid experience in managing, optimizing, and scaling campaigns with a strong results-driven focus. Key Highlights: 1. Autonomy to make strategic decisions. 2. Performance-focused environment. 3. Professional stability and growth. **Empleando Mexico is looking for a Performance Specialist \- Meta Ads in Cancún, Quintana Roo** ------------------------------------------------------------------------------------- **Meta Ads Specialist (Facebook \& Instagram Ads)** We are seeking a **Meta Ads Specialist** with solid experience in managing, optimizing, and scaling Facebook and Instagram campaigns, fully focused on delivering measurable results. This role is for someone who not only executes campaigns but also understands how to strategically structure them, continuously optimize them, and scale investment based on data. We need a professional capable of exercising sound judgment when making decisions, defending strategies, and clearly explaining the rationale behind each optimization. **Key Responsibilities:** * Creation, structuring, and launching campaigns from scratch in **Meta Ads Manager**. * Management of conversion-, traffic-, and remarketing-focused campaigns. * Advanced targeting: custom audiences, lookalike audiences, funnels, and geolocation. * Budget administration and control, including proven experience in scaling. * Continuous campaign optimization to improve key metrics. * Implementation and management of **Meta Pixel and Conversion API**. * Execution of A/B tests across audiences, ad copy, creatives, and campaign structures. * Performance analysis and generation of clear, actionable reports. * Collaboration with creative teams to enhance results. * Data-driven decision-making. **Ideal Candidate Profile:** * 4–7 years of experience with Meta Ads. * Proven experience managing active budgets and campaigns. * Proficiency in key metrics: CTR, CPC, CPA, ROAS, and cost per conversion. * Ability to explain how campaigns are structured, targeted, and optimized. * Analytical thinking and results-oriented mindset. * Experience collaborating with design and content teams. **What We Offer:** * Projects backed by real advertising budgets. * Autonomy to make strategic decisions. * Performance-focused environment. * Professional stability and growth. If you know how to scale campaigns—not just operate them—this role is for you. **Desired Education Level:** Bachelor’s degree or higher **Desired Experience Level:** Expert level **Departmental Function:** Marketing / PR / Communications **Industry:** Marketing **Skills:** * Strategy and leadership * Effective communication * Decision-making *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=6a061dfa3700002d0085b03a\&source\=indeed*