Description
Responsible for attracting new customers and developing existing ones within a defined territory. Will act as an expert sales representative, providing customer service and selling products that meet their needs. Sales Force Effectiveness will be the foundation for achieving previously negotiated sales objectives with the Commercial Management team. Follow up on and timely complete additional assigned activities.
Responsible for achieving sales objectives in a specific territory, strengthening relationships with optometrists and optical chains during daily face-to-face calls, and adhering to the policies and guidelines established by the Sales Management team.
Experience in the optical industry, ideally gained in retail optical or ophthalmology segments (desirable)
* Basic/good sales skills
* Strong organizational and analytical skills
* Strong oral and written communication skills
* Basic knowledge of English (50%)
* Ability to work and collaborate effectively within teams
* Proficient use of MS Office computer tools (Excel, Word, PowerPoint)
* Dedicated, Collaborative, Innovative, Friendly
* Competency Model (2 competencies: Product and Market Knowledge, Strategic Sales, Analysis, Segmentation and Planning, Commercial Partner)
Demonstrate solid product knowledge.
* Respect and comply with all company policies and procedures.
* Plan and execute face-to-face sales visits to customers within the designated territory according to the pre-established frequency.
* Build positive and lasting relationships with customers, staff, colleagues, and suppliers.
* Set individual objectives for each customer.
* Identify new business opportunities within the market.
* Help enhance brand and product awareness by following marketing department guidelines.
* Plan and deliver product training sessions for customers and staff.
* Stay updated on competitor activity, especially regarding current market pricing, new products, delivery timelines, materials, and promotional actions, etc.
* Keep the customer database constantly updated (segmentation, Salesforce.com, visit reports, etc.)
* Achieve and/or exceed the sales target (R$ and units) jointly established with the Sales Management team
* Ensure company-provided equipment and tools are used correctly and remain in perfect working condition (company car, mobile phone, laptop, iPad, etc.)
* Meet administrative requirements within stipulated deadlines (Salesforce.com, reports, action plans, etc.)