Paid Ads Manager

Description

Summary: We are seeking an experienced Paid Ads Manager to lead strategy and execution for multiple client accounts, combining analytical precision with creative strategy to drive measurable growth. Highlights: 1. Lead strategy and execution for multiple client accounts 2. Offers autonomy and leadership growth opportunities 3. Opportunity to build a best-in-class paid media division **Paid Ads Manager** We’re a fast\-growing digital marketing agency that helps **moving and home service companies dominate online**. From SEO and paid ads to social media, we drive measurable growth for service brands nationwide. We’re looking for an experienced **Paid Ads Manager** to lead strategy and execution for multiple client accounts. You’ll combine analytical precision with creative strategy — managing high\-performing campaigns that generate real results. This role offers autonomy, leadership growth, and the opportunity to build a best\-in\-class paid media division within our agency. This is a full\-time, remote position; however, you must be available to work on the US time zone, and English fluency is required **How to Apply** Email apply@moversearchmarketing.com with the subject line: **Your Name \- Favorite Color \- Paid Ads Manager** Required:: * Your resume * An email that describes: Your **PPC and paid social background**, including local service experience, if any. A summary of your experience with **Google Ads, Meta Ads, attribution tracking, and reporting** * A short 1\-2\-minute video introducing yourself and your experience (using Loom or your preferred software). Applications without a video will not be considered. **Key Responsibilities** **Client Management \& Growth** * Lead discovery calls to understand client goals and craft tailored paid media strategies. * Conduct monthly performance reviews with clear, actionable insights. * Build strong client relationships through proactive communication and consistent delivery. * Develop scalable onboarding, reporting, and optimization processes. * Identify opportunities to expand PPC services and upsell existing clients. * Share insights and trends with clients via newsletters or updates. **Campaign Strategy \& Execution** * Plan, build, and manage high\-performing campaigns in **Google Ads** (Search, LSA, Local, Display, YouTube) and **Meta Ads** (Facebook \& Instagram). * Translate client objectives into actionable strategies focused on leads, bookings, and ROI. * Execute advanced **targeting, retargeting, and lookalike campaigns** for local markets. * Manage budgets efficiently to maximize **ROAS and cost\-per\-lead**. * Collaborate with our web and SEO teams to optimize landing pages for conversions. **Creative \& Optimization** * Develop and test ad copy, headlines, visuals, and CTAs for both search and social platforms. * Conduct ongoing **A/B testing** across all campaign elements to refine performance. * Manage keyword research, bidding, and **Quality Score optimization** in Google Ads. * Keep creative and fresh with seasonal and service\-specific updates. **Reporting \& Analytics** * Build clean, client\-ready reports showing ROI across all paid channels. * Present monthly performance summaries highlighting wins, learnings, and next steps. * Connect data insights to tangible business outcomes like job bookings and service area growth. * Recommend actionable optimizations backed by performance data. **Process Development \& Collaboration** * Create scalable frameworks and templates for PPC service delivery. * Partner with SEO, web, and client success teams to align integrated campaigns. * Develop documentation and best practices for paid media operations. * Proactively identify at\-risk accounts and implement retention strategies. **Required Skills \& Qualifications** **Required** * 2\+ years managing **Google Ads and Meta Ads** campaigns (agency experience preferred). * Proven success in generating **qualified leads** for local service businesses (moving industry a plus). * Strong copywriting and creative optimization skills. * Expert\-level understanding of **conversion tracking, audience targeting, and bid management**. * Excellent communication — able to explain data clearly and confidently in client meetings. * Data\-driven mindset with proven ability to optimize **CPL, ROAS, and lead quality**. * Experience building reports and presenting insights to clients and stakeholders. **Preferred** * **Google Ads Certification** * Experience with moving or home service clients * Familiarity with **video ads**, TikTok, or Bing Ads * Understanding of **CRM integrations and cross\-platform attribution** * Awareness of **seasonal ad strategies** for local service markets **Compensation \& Growth** Compensation is **based on experience** and includes strong **growth and leadership opportunities** as we expand our Paid Ads division. You’ll participate in a multi\-stage interview process, including: 1 Campaign review discussion 2, Test project — creating ad copy, creative variations, and a sample campaign plan across Meta and Google Ads At **Mover Search Marketing**, we value performance, creativity, and transparency. If you’re passionate about helping service businesses grow through data\-driven advertising — and know how to turn campaigns into conversions — we want to hear from you. Job Type: Full\-time Pay: $34,624\.00 \- $51,937\.00 per month Work Location: Remote