Demand Generation Executive

Description

Job Summary: This role focuses on driving growth of the BD Vacutainer portfolio by developing commercial opportunities and strengthening relationships with key customers in the pre-analytical space. Key Highlights: 1. Drives portfolio growth and strengthens key relationships. 2. Collaborates with sales and marketing to ensure territorial success. 3. Communicates clinical and commercial value tailored to decision-makers. Now Job ID R\-545028 Category Sales Location Mexico Region LATAM **We are the people who give possibilities purpose** BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. **Job Description** =================== Join BD, one of the world’s largest medical technology companies, advancing the world of health by improving medical discovery, diagnosis, and healthcare delivery. We have over 65\.000 employees across 80 countries, working in manufacturing plants, sales offices, laboratories, corporate offices, and more. With a global presence, we partner with organizations worldwide to address some of the most challenging health issues. Within the pre-analytical space, BD offers a comprehensive range of solutions spanning the entire sample management continuum—and beyond—starting with our clinically differentiated® line of blood and urine sample collection and management products, enabling accurate sample analysis and reporting. The BD Vacutainer® Sample Management portfolio is built upon an unwavering pursuit of excellence and a constant commitment to innovation—hand-in-hand with our customers—to deliver solutions that truly impact healthcare professionals’ work and patients’ lives. With over 75 years of delivering world-class sample collection and management solutions through BD Vacutainer®, BD is and always will be your trusted partner and expert in the pre-analytical phase of diagnostic testing—and beyond. Demand Generation Executive: Responsible for driving sustained growth of the BD Vacutainer portfolio by developing, expanding, and maturing commercial opportunities within assigned accounts. Additionally, must accelerate growth in active accounts, strengthen relationships with sponsors and key decision-makers, and directly and measurably contribute to revenue growth and commercial pipeline expansion. **Responsibilities** --------------------- ### **Demand Generation and Management** * Design and execute account- and territory-level demand generation plans aligned with commercial objectives. * Conduct in-person visits to customers and key account stakeholders (laboratory, procurement, department heads, quality assurance, nursing). * Drive adoption and standardization of BD Vacutainer solutions through positioning activities, demonstrations, workshops, and educational sessions. * Provide market and field insights to sales, marketing, and clinical teams. ### **Growth and Operational Continuity** * Ensure consistent growth in consumption, portfolio expansion, and commercial pipeline strengthening in strategic accounts. * Conduct post-contract and post-consumption follow-up, ensuring proper portfolio supply. * Jointly manage inventory with customers, including periodic stock reviews, turnover analysis, and expiry tracking. * Identify risks related to stockouts, overstocking, or incorrect product usage, escalating incidents to sales, logistics, and clinical teams. ### **Clinical and Commercial Value Communication** * Develop messages centered on economic, operational, and quality benefits for the customer. * Use validated clinical evidence to support messaging. * Tailor messaging according to the decision-maker’s role (clinical, department head, procurement, quality assurance). ### **Collaboration with Sales Force** * Align demand-generation activities with territorial commercial objectives. * Support strategic opportunities and key accounts. * Share real-world field feedback and customer objections to improve conversion rates and enhance the value of commercial opportunities. **Requirements** -------------- * Currently reside in Mexico City. * Education: Bachelor’s degree in Pharmacy and Biology, Microbiology and Parasitology, Clinical Chemistry, or a related health sciences discipline. * Clinical knowledge of the pre-analytical phase in clinical laboratories. * Experience delivering product training. * Desirable knowledge of the medical device market in Mexico, Central America, and the Caribbean. * Negotiation and new opportunity development skills. * Experience managing institutional accounts, recurring consumption, and contract models in clinical laboratories. * Intermediate-to-advanced English proficiency. * Willingness to travel nationally and internationally. **Why Join Us?** ================ To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face\-to\-face collaboration supports your learning, your progress, and your success. **To learn more about BD visit**https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . **Primary Work Location** ========================= MEX Mexico City \- Lomas de Chapultepec**Additional Locations** ======================== **Work Shift** ==============