Performance Creative Designer

Description

Summary: Seeking a Performance Creative Designer to lead the creation and optimization of high-impact creative assets for digital marketing, driving client acquisition and brand growth. Highlights: 1. Lead creative asset development for digital marketing performance 2. Optimize creative assets based on campaign performance data 3. Collaborate with cross-functional teams and monitor industry trends Mercadotecnia \- Publicidad \- Relaciones públicas Mercadotecnia hace 8 días 3 Años de Experiencia ### **Descripción** At Totum Talent, we are currently seeking a Performance Creative Designer for a company dedicated to providing legal services. **OBJECTIVE**: Lead the creation, adaptation, and optimization of high\-impact creative assets that drive digital marketing performance, supporting client acquisition and brand growth. This role ensures the delivery of visually compelling, platform\-optimized content that increases engagement, improves advertising effectiveness, and generates measurable results, while maintaining high creative standards and supporting scalable campaign execution. **RESPONSABILITIES:** * Performance Creative Production: Design and produce high\-performing creative assets for digital advertising campaigns across platforms such as: Meta (Facebook and Instagram), TikTok, YouTube, LinkedIn, Display and digital advertising networks. * Short\-form video editing: Edit and optimize short\-form video content for social media and paid advertising platforms including Instagram reels, TikTok videos, YouTube Shorts, Paide video ads, Testimonial videos, User\-generated content (UGG\-style creatives). * Creative Performance Optimization: Continuously refine and iterate creative assets based on campaign performance data such as: Engagement rates, Click\-through rates, Video retention metrics, conversion performance. * Creative Performance Testing: Develop and iterate multiple creative variations to support advertising campaigns by testing different: Hooks, visual styles, messaging approaches, video openings, call\-to\-action formats. * Visual Leadership and Brand Consistency: Maintain and evolve brand visual standards across all marketing and communication channels consist of: Typography, Color systems, Layout structures, Motion styles, social media presentation * High\-Volume Creative Execution: Produce and manage a steady pipeline of creative assets across multiple campaigns and platforms: Social media placements, Paid advertising formats, Website visuals, Print marketing materials, Outdoor advertising adaptation * Cross\-functional Collaboration: work closely with marketing leadership, paid media specialists, social media teams, content creators, legal and compliance teams. * Freelance Coordination: Collaborate with freelance designers, video editors, or creative contributors to support campaign production. * Innovation and Trend Awareness: Monitor emerging trends in social media designs formats, motion graphic tools, AI\-assisted creative platforms, digital advertising formats. ### **Requisitos** * Advanced English * Travel Availability * Bachelor´s degree in Graphic Design, Multimedia Design, Visual Communication or related field **MANDATORY EXPERIENCE:** * Experience in graphic design, digital marketing creative or multimedia content production * Experience editing short\-form social media video content * Experience designing paid advertising creative for social media platforms * Experience in managing multiple creative projects simultaneously * Proficiency in Adobe Photoshop, Illustrator, After Effects, Premiere Pro