Digital Marketing

Description

**RH HUNTING is seeking a Digital Marketing Specialist in Benito Juárez, Mexico City** ------------------------------------------------------------------------- We are currently looking for a **WEBMASTER & E-COMMERCE \- DIGITAL TRAFFICKER** **(SHOPIFY EXPERT)!** **Work modality:** 100% on-site. **Work location:** Cuauhtémoc, CDMX. **Requirements:** * Bachelor’s degree in Marketing, Programming, Advertising, or related field. * Minimum 2 years’ experience managing e-commerce platforms on Shopify and working as a Digital Trafficker. * Advanced technical Shopify management (Webmaster), knowledge of Liquid. * Management and optimization of paid traffic (Digital Trafficker). * Proficiency in e-commerce tools, digital advertising, and data analytics (mandatory). * Knowledge of HTML5 and CSS3. * Knowledge of SEO/SEM. * Advanced proficiency in Excel and Google Sheets. **Responsibilities:** **Shopify Management (Webmaster)** * Store administration, bulk product and inventory uploads. * Liquid customization and UX/UI optimization focused on conversion. * Product visibility management based on stock levels. * Process automation and website performance improvement. * Continuous optimization of product detail pages (PDP) and product listing pages (PLP). **Paid Traffic Management (Digital Trafficker)** * Creation and optimization of campaigns on Meta Ads and Google Ads. * Budget control and analysis of key metrics (ROAS, CTR, CAC, AOV, Conversion Rate). * Use of behavioral analytics tools. * Alignment between campaigns and website. * Continuous optimization of the conversion funnel. **Offer:** * Base salary of $15,000 to $18,000 net per month, paid weekly. * Statutory benefits (effective from day one of employment). * Lead the digital department of a growing brand. **Desired education level:** Bachelor’s degree — completed **Desired experience level:** Mid-level **Departmental function:** Marketing / PR / Communications **Industry:** Apparel and Fashion *This vacancy originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=6a13446f4300003300bcceb9\&source\=indeed*