Link Building Specialist

Description

Summary: Seeking a dedicated Link Building Specialist to scale earned authority for a B2B sales and lead-generation agency through strategic outreach and relationship management. Highlights: 1. Manage and re-engage a partner network for link placements. 2. Source new partners through cold outreach and industry connections. 3. Coordinate ABC link exchanges and ensure quality control. **Link Building Specialist** **Link Building Specialist****Martal Group****Remote, Ciudad De México, Ciudad De México, Mexico**Apply Now **Non\-Negotiable** SkillsRole**About the Company** 1840 \& Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world\-class freelance professionals and delivering top\-tier outsourcing services, across over 150 countries worldwide.**About the Job** We are a B2B sales and lead\-generation agency serving over 50 verticals worldwide. We operate two core properties (a services site and an AI lead\-gen platform) and require dedicated in\-house link\-building capacity to scale earned authority across both. The role replaces an outsourced SEO agency relationship and reports to our Marketing Manager.**Job Overview** * **Employment Type:** Full\-Time Independent Contractor * **Department:** Sales And Marketing * **Job Level:** Intermediate **Education \& Experience** * **Years Of Experience:** 3 Years * **Business Model:** B2B (Business\-To\-Business) * **Minimum Education Level:** * **Qualification:** None **Skills** * **Tools/Platforms:** SEMrush Ahrefs Crm Systems (E.G., Salesforce, Hubspot) * **Additional Skills:** None * **Common Methodologies/Frameworks:** B2B Sales \& Relationship Management Search Engine Optimization (SEO) * **Additional Skills:** None * **General Skills:** * **Additional Skills:** None * **Soft Skills:** * **Additional Skills:** None **Requirements** * **Technological Requirements:** * **Language:** English * **Location:** Mexico **Responsibilities** * Re\-engage existing partner network of past link exchange contacts * Maintain ongoing relationships with active partners through a structured follow\-up cadence * Coordinate link placements across partner sites in line with target page priorities * Track partner contribution and rotation to prevent over\-concentration on any single source * Source new warm partners through industry connections, professional networks, and inbound interest Cold outreach* Identify and qualify cold outreach prospects in relevant industries and adjacent niches * Draft and send personalized outreach emails via automation tool * Manage cold outreach sequences, follow\-ups, and reply handling * Pitch and secure guest post opportunities on relevant B2B publications * Draft guest post content using AI\-assisted workflows, with hands\-on rewriting to ensure editorial quality * Build and maintain a guest post pipeline of active publications and editor contacts ABC link exchange coordination* Source ABC exchange opportunities through industry networks, marketplaces, and direct sourcing * Coordinate three\-way exchanges (Site A Site B Site C Site A) with partner sites * Match exchange partners based on topical relevance, domain authority, and anchor flexibility * Evaluate every exchange opportunity against defined quality criteria before accepting * Track active exchange triads to ensure no direct reciprocity occurs Quality control and qualification* Apply a defined qualification framework to every potential link opportunity, covering domain authority, topical relevance, spam signals, indexation status, anchor flexibility, and target URL flexibility * Reject opportunities that fail two or more criteria * Verify every placed link is indexed by Google at 30\-day and 60\-day intervals * Remove underperforming partners from rotation based on indexation failure or quality decay Reporting and tracking* Maintain a centralized log of all link placements with source URL, target URL, anchor text, placement date, partner type, and indexation status * Submit weekly progress reports covering volume by channel, qualified opportunities in the pipeline, and indexation results * Provide a monthly executive summary covering total links placed, quality distribution, indexation rate, and pipeline health Required Experience* Minimum 2 years of dedicated B2B link\-building experience, agency or in\-house * Proven track record of placements on target sites * Working knowledge of ABC link exchange mechanics, including anchor diversification and target URL rotation * Experience with SEO tools such as Ahrefs or Semrush * Experience with outreach automation tools and CRM\-based partner tracking * Familiarity with Google Search Console * Demonstrated understanding of Google webmaster guidelines, link scheme classifications, and core update impact on link profiles Required Skills* Native or near\-native English written communication, including professional outreach copywriting * Strong organizational skills with comfort owning structured workflows and process documentation * Project coordination capability, with the ability to run 20\+ simultaneous opportunities at various stages without dropping follow\-ups * Self\-directed work style with minimal supervision required after onboarding * Detail orientation, particularly around quality criteria application and indexation verification * Comfort with AI\-assisted workflows, including using Claude or similar tools to accelerate research, drafting, and qualification * Critical thinking, with the ability to identify low\-quality opportunities and walk away from links that don't fit * Reporting and data hygiene discipline Required Tools Familiarity Provided by:* Ahrefs * Semrush * Google Search Console access * Claude Pro * Outreach tool **Salary \& Benefits** * **Break:** Unpaid 0 **Working Hours** * **Monday:** 9 A.M. \- 6 P.M. * **Tuesday:** 9 A.M. \- 6 P.M. * **Wednesday:** 9 A.M. \- 6 P.M. * **Thursday:** 9 A.M. \- 6 P.M. * **Friday:** 9 A.M. \- 6 P.M.