Digital Marketing

Description

Job Summary: We are seeking a Marketing or Communications professional with experience in the healthcare sector to manage social media, paid advertising, and local marketing. Key Highlights: 1. Comprehensive digital marketing management and health-related activations. 2. Creative development of content and advertising campaigns. 3. Opportunity to propose improvements and apply empathy in communication. . Candidate Profile * **Education:** Bachelor’s degree in Marketing, Communications, Advertising, or related field. * **Experience:** Specify whether experience in the **healthcare sector** is required. 2\. Key Responsibilities It is important to clarify whether this position is strategic or operational. Common tasks include: * **Social Media Management:** Content creation, basic design, and community engagement. * **Paid Advertising:** Campaign setup and optimization on Facebook, Instagram, etc. * **Local Marketing:** Organization of physical activations or **Health Days**. * **Data Analysis:** Monthly reporting of metrics (ROI, reach, new patients). 3\. Technical Requirements (Tools) * **Design:** Proficiency in tools such as Canva (advanced) or Adobe Suite (Photoshop/Illustrator). * **Analytics:** Google Analytics and Meta Business Suite. * **Copywriting:** Excellent spelling and persuasive writing skills for sales. 4\. Soft Skills * **Creativity:** Ability to propose fresh ideas to attract patients. * **Proactivity:** Not only executing tasks but also proposing communication improvements. * **Empathy:** Essential for understanding how to communicate effectively with individuals seeking healthcare services. Salary: $7,500.00 \- $8,000.00 per month Workplace: On-site employment