SEGMENTATION ANALYST

Description

Coca-Cola FEMSA (KOF) is the largest bottler in the Coca-Cola System worldwide by sales volume, refreshing the world at all times and places. Every day, millions of people across Latin America enjoy our products. With over 97,000 employees, we represent leading brands across multiple territories. Join us and help bring our portfolio to every corner! **Purpose** Ensure execution of Central Market Plans, guaranteeing that promotions and keys are created, enabled, and configured correctly. This role provides follow-up and service to assigned customers for implementing promotions, discounts, and bonuses that drive active sales, counter competitors’ actions, and optimize inventory. **Key Responsibilities** * Daily segmentation of new customers and maintenance of KOF’s complete customer database * Management and tracking of request inbox with SLA compliance (72 business hours) * Validation and monitoring of configurations executed in SAP ECC and CRM replication * Execution of maintenance databases in SQL/Access and identification of segment deviations * Monthly updates of segmentation catalogs * Resolution of configuration incidents and tracking of strategies by channel and timeframe Execution of special pricing requests * **Required Profile** * Bachelor’s degree in Marketing, Business Administration, Actuarial Science, or related field * 1 year of experience in similar roles * Knowledge of SAP ECC, Hybris, and/or CRM * Basic SQL At Coca-Cola FEMSA, diversity, equity, and inclusion are the foundation of innovation, business integration, and sustainable growth. We strive to reflect and respect the richness of identities, perspectives, and unique talents present in every location. We offer equal opportunities to all individuals wishing to join our team, without distinction based on age, ethnic or indigenous origin, skin color, nationality, religion or beliefs, social or migratory status (including refugees), disability status, marital status, sexual orientation, gender identity or expression (including transgender and non-binary individuals), or any other condition protected under applicable laws. We promote attraction and selection processes free from discrimination and bias, grounded in each individual’s talent, experience, and potential. If you require reasonable accommodations or accessibility support during the process, please share this with the Talent Attraction team. We want your experience with us to be respectful, inclusive, and fair.