Media Analyst

Description

Summary: Essity is seeking a Media Analyst for their Feminine Care category to drive impactful media strategies, blending creativity, analytics, and flawless execution for iconic brands in Mexico. Highlights: 1. Contribute to media acceleration for iconic brands. 2. Develop digital media actions for consumer closeness. 3. Join a purpose-driven company with growth opportunities. **Media Analyst** ----------------- ### **Introduction** Are you passionate about connecting brands with people through impactful media strategies? At Essity, we are looking for someone eager to drive campaigns that truly make a difference—blending creativity, analytics, and flawless execution. This is your opportunity to join a purpose\-driven company and contribute to the growth of iconic brands while developing your career in a collaborative and inclusive environment. **About the Role** ------------------ We are currently looking for a Media Analyst for Feminine Care category, to contribute to the media acceleration process of our brand and market in Mexico, defining and supervising media advertising campaigns, and develop digital media actions to get closeness with consumers. This position must contribute in all media campaigns in the local market, supporting the sales team to capitalize on local business growth opportunities in terms of online communication and sales. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. **What Will you do:** * Create, execute and follow up of all media strategies (awareness, consideration, trial) in Traditional \& Digital media. * Execution \& follow up of all media mix plan for FemCare brand (Saba) * Follow up media KPIs and optimizations. * Lead and influence all business areas to achieve business results and brand strategy. * Coordinate annual media planning: briefing, plans, executions. * Constant consumer \& market understanding to detect opportunities for each platform or media touchpoint. * Detect media innovation opportunities. * Contribute in the digital transformation of the brand. * Handle administrative and invoicing tasks **Who You Are** --------------- * Degree in marketing, administrator or related * Previous experience (1\-2 years) in media agency or marketing. * Fluency in English written and spoken (90%) * Knowledge and management of basic marketing \& media concepts \& how does that impact in the business main KPIs: share of market, media investment, TOM, SOI vs SOI, etc **What We Can Offer You** ------------------------- Our purpose, Breaking Barriers to Well\-being, provides meaning to everything we do. Working at Essity means a chance to improve well\-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good \| Excel Together \| Be You with Us. \#Essity\-MX **Application End Date:** ------------------------- 29 may 2026 **Job Requisition ID:** ----------------------- Essity262052