Digital Trafficker

Description

Job Summary: We are seeking a passionate Digital Trafficker / Paid Media and Performance Specialist to execute digital advertising campaigns that drive qualified traffic, leads, and sales. Key Responsibilities: 1. Define and launch campaigns on Meta Ads, Google Ads, and TikTok Ads. 2. Monitor and optimize campaigns to improve results and ROI. 3. Collaborate with Marketing to develop aligned creatives and messaging. At Maxiacero, our talent is the engine of success! A 100% Mexican company with over 30 years of experience in the hardware industry, we are expanding our team with a ***Digital Trafficker*** and ***Paid Media and Performance Specialist*** passionate about executing digital advertising campaigns to generate qualified traffic, high-quality leads, and sales. **What We’re Looking For:** * Minimum 5 years of experience in digital advertising campaigns, lead generation, paid media optimization, and performance analysis across paid platforms (SEM / Social Ads) * Bachelor’s degree in Digital Marketing, Marketing, Advertising, Communications, Data Analytics, or related field (graduated or intern). * Analytical ability. * Strong communication skills. **Your Day-to-Day Responsibilities:** * Define, structure, and launch campaigns on Meta Ads, Google Ads, TikTok Ads, or other platforms according to business objectives, target audiences, active branches/franchises, and business needs. * Continuously monitor and optimize campaigns to improve performance metrics including reach, traffic, leads, conversions, cost per result, and return on investment. * Install, supervise, and validate pixels, tags, events, conversions, and measurement tools such as GTM, GA4, Conversion API, and other necessary integrations to ensure reliable data. * Support the creation, organization, and optimization of tags, forms, funnels, bots, automations, and integrations with CRM, WhatsApp/API, and sales tracking platforms. * Track lead quality—not just volume—analyzing variables such as purchase intent, branch, product of interest, campaign source, contact rate, and sales conversion rate. * Collaborate closely with Community Manager, Graphic Designer, Content Creator, and Marketing Management to develop aligned creatives, copy, formats, and messaging for each campaign. * Generate periodic reports with insights, results, learnings, and actionable recommendations to improve campaigns, budgets, and acquisition strategies. **What We Offer:** * Monthly salary ranging from $15,000\.00 to $20,000\.00 net per month, commensurate with experience. * Statutory benefits * Variable bonus * Professional growth opportunities * Savings fund * Cafeteria service * Working hours: Monday to Friday, 8:00 AM to 5:00 PM * Exclusive benefits available upon payroll portability to Banorte (medical assistance, life insurance, medical check-up, funeral services, diagnostic tests). **If you meet the profile and are interested in joining our team, apply through this channel.** **Best of luck!**