Copywriter

Description

**Copywriter (Conversion\-Focused Marketing)** **Location:** Remote **Compensation:** $1300 \- $1600 **Position Overview** We are looking for a performance\-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing: * landing pages * email campaigns * nurture sequences * paid ad copy * funnel messaging You will work closely with the marketing team to develop high\-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data\-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition. **Key Responsibilities** **Landing Pages \& Funnel Copy** * Write and optimize high\-converting landing pages, sales pages, and lead generation funnels * Develop messaging tailored to different audience stages (awareness, consideration, conversion) * Improve CTA performance, offer positioning, and conversion flow * Collaborate with designers and marketers to align visuals and messaging **Email Marketing \& Lifecycle Campaigns** * Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns * Develop lifecycle messaging for lead generation, retention, and re\-engagement * Support segmentation\-based email marketing strategies * Optimize subject lines, hooks, CTAs, and conversion\-focused messaging **Paid Advertising \& Campaign Support** * Write ad copy for Meta, Google, LinkedIn, and other paid channels * Create performance\-driven hooks and messaging frameworks * Support campaign testing and copy iterations based on results **Content \& Optimization** * Conduct audience research and competitor analysis * Support SEO\-aware landing page and website content creation * Analyze campaign performance and improve messaging based on engagement and conversion data * Assist with A/B testing initiatives for headlines, CTAs, and offers **Requirements** **Must\-Haves** * 3\+ years of experience in copywriting, conversion\-focused marketing, or digital marketing * Strong portfolio showcasing landing pages, email campaigns, and conversion\-focused copy * Experience writing for B2B and/or B2C audiences * Strong understanding of direct\-response copywriting principles * Excellent English communication and writing skills * Ability to adapt tone and messaging across industries and audiences * Familiarity with conversion metrics and campaign optimization **Preferred Qualifications** * Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel * Experience supporting paid advertising campaigns * Understanding of funnel stages (TOFU/MOFU/BOFU) * SEO and search intent optimization experience * Experience with A/B testing and CRO principles * Familiarity with AI\-assisted copywriting workflows and tools **Ideal Candidate** * Strong understanding of audience psychology and persuasive messaging * Analytical and performance\-oriented mindset * Organized and able to manage multiple projects simultaneously * Comfortable working in fast\-paced remote environments * Collaborative, proactive, and detail\-oriented * Able to balance creativity with measurable business outcomes **Nice\-to\-Have Experience** * E\-commerce or DTC brands * SaaS or B2B marketing * Healthcare, restaurants, gyms, or local service businesses * Lifecycle email marketing and retention campaigns * UGC/VSL script writing To Apply Please include: * Resume * Portfolio or writing samples * Examples of landing pages, emails, or campaigns you’ve worked on * Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)