AB Testing Analyst

Description

Job Summary: We are seeking an AB Testing Analyst to design engagement and conversion improvement proposals for websites through A/B testing and content targeting. Key Highlights: 1. Opportunity to learn and grow in a dynamic environment. 2. Work on challenging and high-impact projects. 3. Collaborate with a talented and passionate team. #### **Brand:** **VML** #### **Capability:** **Technology & Innovation** #### **Location:** **Mexico City****,** **Mexico** #### **Last Updated:** **4/23/2026** #### **Requisition ID:** **12844** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **WE ARE LOOKING FOR AN AB TESTING ANALYST** **Your Primary Mission Will Be:** Conduct research that leads to the design of proposals to improve website engagement and conversions via A/B testing and content targeting. **Your Key Responsibilities Will Include:** * Conduct research to gain insights into user behavior on websites. * Identify and obtain necessary data (e.g., behavioral, VOC, transactional, demographic) for research. * Conceptualize and design tests to implement as potential improvements on websites, using A/B testing and content targeting. * Learn to operate Adobe Target to configure A/B tests and content targeting on websites. **What Do You Need to Join Our Star Team?** * One year of experience conducting research and analysis to understand user behavior on websites (internships and social service placements accepted). * Knowledge of AI tools for research. * Theoretical knowledge of UX and CX. * Solid knowledge of Data Analysis. * Understanding of website architecture. * Conversational English. **Benefits:** * Opportunity to learn and grow in a dynamic environment. ️ * Work on challenging and high-impact projects. * Collaborate with a talented and passionate team. ✨ * Competitive salary and additional benefits package. *\*\* At* ***VML*** *Our recruitment and selection process is conducted equally and free from any act of discrimination, in accordance with Article 1, Section III of the LFPED; for example: based on sexual identity, gender identity, preference and sexual orientation, disability, religion, marital status, ethnic origin, social condition or health status, prohibiting requests for pregnancy certification, medical examinations, HIV/AIDS tests, or for any other reason.* We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.