HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate. At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. We Go Places! How about you? Location: Mexico City Function: Commerce Sub Function: Commerce \- Marketing \- Consumer and Market Intelligence Type of Contract: Permanent Objetivo del rol Lead the development of insights to feed the Brand Equity and Communication strategy (TV, Digital and Other media) for the Heineken Mexico brand portfolio (Beer \& Flavored Beers), with category and competitive vision, ensuring contribution to the strategy for the growth of Heineken Mexico brands. Contribute to the generation of actionable insights for the communication strategy of all HMEX brands based on deep consumer knowledge, behaviors and consumption habits. Main activities * Generate insights from the diagnosis of equity of HMEX portfolio brands and competitors to create actionable recommendations. * Analyze and connect the dots by evaluating primary and secondary information (Brand Health, Nielsen, Media, Communication, Creativity, Execution, Pricing, etc.) to generate strategic actionable insights for the HMEX brand portfolio. * Monitor and develop recommendations through brand equity tracking methodologies, market performance indicators, Communication (TV and Digital), and ad hoc studies. * Post-test evaluation of communication materials. Development of learnings and actionable items for potential optimization. * Implement a 'Learning agenda' to support the Media team's learning plans, including appropriate validation methodologies. * Sharp and assertive communication to act as a strategic partner for managerial and executive stakeholders across different cross-functional teams within Heineken Mexico. * Develop and manage relationships with key agencies, ensuring accurate and fluid communication, collaborative work, timely delivery, and depth of insights. Requirements: * Completed professional degree * 5+ years in Insights/Market Research/Research * Mandatory experience in Kantar Insights and Nielsen * Experience in Brand Equity/Health methodologies * Knowledge of Creative Performance methodologies (TV, Digital) * Database analysis and extraction of learnings from internal data (PowerBI). * Quantitative and qualitative research methodologies from Nielsen RIE and household panel * Brand Health Tracking/Equity Brand strategy * Advanced English * Advanced Excel At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin. All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.