Marketing Analyst

Description

Job Summary: We are seeking a Marketing Operations Analyst to execute campaigns, manage processes, collect data, and generate transparent reports on Brand's business impact. Key Highlights: 1. Revolutionize the future of travel in Latin America. 2. Support on briefs and follow up with advertising agencies. 3. A work environment that values diversity and puts people at the center. At \#EquipoD, we have been revolutionizing the future of travel in Latin America for over 25 years ✈️. We seek talent that thinks big, acts autonomously, and delivers real impact. If you are passionate about innovation, rapid learning, and teamwork to create memorable experiences, join us. *The primary objective of this role is to ensure the correct operational execution of local campaigns and manage departmental processes, taking responsibility for data collection, updating control dashboards, and generating periodic reports that provide transparent internal visibility into the business impact generated by Brand efforts.* ### **Responsibilities and Functions** ### **A. Reporting, Metrics, and Analytics** * Collect and organize data from agencies and platforms to update team dashboards. * Monitor digital metrics in GA4 (traffic, sessions, bounce rate, and channels). * Identify patterns and efficiencies in campaigns (CTR, CPC, views, etc.) to generate insights. * Translate data into clear reports and presentations for the team. ### **B. Operational Execution and Follow-up** * Support on briefs and follow up with advertising, media, and PR agencies. * Supervise correct campaign implementation and measurement parameters (UTMs). * Conduct benchmarking of competitor campaigns and formats. ### **C. Administrative Control** * Manage purchase orders, invoices, signatures, and budget reconciliation for the department. ### **Requirements, Education, and Experience** * **Academic Background:** Currently completing or recently graduated with a Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Commercial Engineering, or related fields with strong numerical aptitude. * **Work Experience:** 6 months to 2 years of experience (internships with substantial responsibilities are considered) performing marketing operations tasks, agency follow-up, or building basic reports. * **Work Environment:** Prior collaboration with digital brands, media/digital agencies, or startups is a highly valued plus. ### **Required Technical Competencies (Entry / Intermediate Level)** * Intermediate Excel or Google Sheets: pivot tables, filters, basic formulas (IF, VLOOKUP/XLOOKUP), and charts. * Basic–Intermediate GA4: report queries for acquisition and simple traffic segmentation. * Basic Looker Studio or BI tools: connecting simple data sources and updating dashboards. * Knowledge of basic digital metrics: CTR, CPC, CPM, reach, impressions, conversions, and engagement. ### **Soft Skills** * Analytical curiosity and proactivity to investigate metrics and propose improvements. * High level of organization and attention to detail in budgeting, invoicing, and operational follow-up. * Hands-on, agile, and solution-oriented profile to execute day-to-day tasks. We offer autonomy, real impact, and an environment where you can create, learn, and scale. Join a team that values diversity and puts people at the center. **Travel transforms you; working at Despegar does too** ✈️ We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.