**Objective:** This position is responsible for developing and executing the omnichannel category strategy and agenda defined by the CDT Category Lead, ensuring correct implementation of portfolio, innovations, and promotions across all channels—leveraging shopper and consumer insights; facilitating visibility into progress and deviations; acting as the link between the business and the Channel CDT to ensure the strategy is translated into flawless execution that drives profitable category growth for both Nestlé and its customers. Develop and take ownership of building and executing category building blocks to ensure short-term brand performance. Lead, develop, and implement the launch of Spoonful—a new portfolio entering a new category aligned with the market’s MBS. **Key Responsibilities:** * Selling Story: Build and adapt the category Selling Story, integrating shopper, market, and brand insights to convince customers and enable commercial execution. * Develop & Execute assigned brands agenda across all Channels: Coordinate and execute the assigned category and MG agenda together with Marketing and the Channel CDT, preparing campaigns, initiatives, impact assessments, budgets, and plans—aligning strategic priorities and commercial actions to drive profitable growth. * ICP + Building Blocks creation (portfolio, innovations, pre-packaged offers): Consolidate the ICP and MBP building blocks (portfolio, innovation, bundles), coordinating cross-functional teams to ensure execution of short- and medium-term pillars. * PFME Management: Efficiently manage PFME investment, prioritizing highest-return projects to maximize impact on category sales and market share. * Price elasticities/cannibalizations: Analyze price elasticities and cannibalization risks by evaluating sales data, margins, databases, and competition; recommend pricing and mix scenarios that protect profitability and avoid market erosion. Reinforce overall category strategy with SRM (portfolio, promotions, pricing) within the assigned category and MGs. * Real Objectives + KPIs management & alignment: Establish and align realistic objectives and KPIs with cross-functional teams, ensuring accountability and focus on critical priorities. * Category plans for gap management & Special category projects: Design and implement category plans and special projects to close business gaps and capture new opportunities. MBP development: Develop the Monthly Business Plan for the category, integrating inputs from Marketing, channels, and KAMs, ensuring consistency with business objectives. * Know and identify hazards and risks in work areas, safeguarding my own safety and that of people around me, and apply established safety rules and protocols to prevent accidents. * Comply with the World Health Organization (WHO) International Code of Marketing of Breast-milk Substitutes, Nestlé Instructions, and Nestlé Policy on Marketing of Breast-milk Substitutes, as well as any relevant amendments and government regulations applicable to all activities inherent to this role. **Required Profile:** * Understand category brand strategies toward consumers (Market Business Strategy) and Marketing Plan. * Work using the SRM team’s methodology and processes—and best practices enabling strategy implementation and application in category and channel management: shopper understanding / Delivery Category Growth / Pricing Nestlé Way / Nielsen data / Iscam for traditional channel. * Understand customers and channels / Point of Sale, communicate promotional plan initiatives/guidelines—Nesbook. * Ensure category development at Point of Sale (PDV). * Build commercial initiatives (category building blocks, JBP, ICP, MBP, CBP & Brand Plan). * DCG (Internal Market Research Tool). * Deep category knowledge and mastery of core processes (key accounts, commercial planning). * Mastery of commercial policies
Juan García
Indeed · HR
Juan García
Indeed · HR
