Senior Web Content Publisher

Description

Position Summary: VML is seeking a Web Content Publisher with experience in AEM, HTML, CSS, JavaScript, and digital analytics tools to author, layout, and publish content while ensuring quality and measurement of web portals. Key Highlights: 1. Content authoring, layout, and publishing in AEM. 2. Implementation and configuration of analytics using GTM and Adobe Launch. 3. Quality assurance and documentation of best practices. #### **Brand:** **VML** #### **Capability:** **Marketing Effectiveness & Intelligence** #### **Location:** **Mexico City**, **Mexico** #### **Last Updated:** **5/8/2026** #### **Requisition ID:** **15683** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **We Are Looking For: Web Content Publisher (6-Month Project-Based Role)** VML Mexico is searching for an outstanding talent to join our team. If you are passionate about technology, front-end development, and digital content management, this opportunity is for you! **What You’ll Do:** * Author, layout, and publish content via the AEM (Adobe Experience Manager) platform. * Configure and implement rules, scripts, tags, triggers, and variables on web portals using tools such as Adobe Launch and Google Tag Manager (GTM). * Ensure quality assurance (QA) for content publishing and accurate measurement of portals. * Document procedures, create user guides, and establish best practices for the team. * Conduct training sessions to upskill other team members. * Research, learn, and adapt to the technical demands of new digital platforms and tools. * Collaborate effectively and follow defined processes alongside various technical and creative roles. **Required Skills:** * **Experience:** Minimum 3 years of verifiable experience in similar roles (Web Publisher, Technical Content Manager, Front-End Developer, etc.). * **Education:** Technical degree, Bachelor’s degree, or Engineering in Front-End Web Development, Systems, Computer Science, Multimedia Design, or related field. * **Specific Knowledge and Tools:** * Proficiency in web languages: HTML, CSS, and JavaScript. * Solid experience managing CMS; Adobe Experience Manager (AEM) is mandatory. Knowledge of others such as WordPress or Joomla is a plus. * Experience with analytics and tag management platforms: Google Analytics, Adobe Analytics, Google Tag Manager (GTM), and Adobe Launch. * Desired: knowledge or coursework in Adobe Target. * Proficiency in Office suite (Excel, PowerPoint, Word) and editing tools such as Dreamweaver. * **Languages:** Advanced English (mandatory). * **Interpersonal Skills:** Excellent teamwork, precise communication, proactive clarification of doubts, and strong attention to detail. * A meticulous, agile individual with a strong technical (Front-End) profile who will be the key piece enabling ideas to come to life and be measured correctly on our client’s (Ford) portals. **What You’ll Do:** * **Authoring and Management:** Serve as the subject matter expert responsible for content authoring, assembly, and publishing through Adobe Experience Manager (AEM). * **Analytics Implementation (Tagging):** Configure scripts, tags, triggers, and variables for portal measurement using Google Tag Manager (GTM) and Adobe Launch. * **Quality Assurance (QA):** Review every technical and visual detail, ensuring proper functionality of links, image optimization, and correct execution of metric rules. * **Leadership and Collaboration:** Document procedures, user guides, and best practices, and conduct training sessions to upskill other team members. * **Adaptability:** Learn and adapt to the technical demands of new platforms and tools, always working within defined processes. **Required Skills:** * **Experience:** 3+ years as a Web Publisher, Webmaster, or Front-End Developer handling complex CMS (preferably within digital agencies). * **Education:** Technical or Bachelor’s degree in Front-End Web Development, Computer Science, Systems, or related fields. * **Technical Knowledge:** Proficiency in HTML, CSS, and JavaScript. Solid CMS experience (AEM mandatory; WordPress or Joomla desirable). * **Measurement Tools:** Verifiable experience working with Google Analytics, Adobe Analytics, Google Tag Manager, and Adobe Launch (or Adobe Target). * **Languages:** Intermediate English (able to read technical documentation and maintain fluent communication). * **Soft Skills:** Teamwork, collaboration, legendary attention to detail, and excellent time management. What We Offer: * Hybrid work model. ‍ ‍ * Work equipment. * Competitive compensation. Flexible schedule.* Early Fridays * Development and growth plans. Diverse and inclusive workplace. ️‍ ‍ * At VML, our recruitment and selection process is conducted with equality and free from any act of discrimination, in accordance with Article 1, Section III of the LFPED, for example: based on sexual identity, gender identity, sexual preference and orientation, disability, religion, marital status, ethnic origin, social condition, or health conditions, prohibiting requests for pregnancy certification, medical exams, HIV/AIDS tests, or any other similar requirement. At VML, we are committed to fostering a fully inclusive work environment that is rewarding and fosters professional development. We believe in creating a dynamic workplace that values diversity and inclusion, and we strive to recruit a diverse pool of candidates to help us achieve this goal. We will be happy to provide reasonable accommodations to individuals with disabilities who require accommodation to use or access the VML careers site or to fully participate in the application process. If you need an accommodation to complete your application or another aspect of our recruitment process due to a disability, please contact our Human Resources department or email (HR contact) to request it. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.