Data Analyst (BI)

Description

**Job Objective:** Responsible for creating performance reports and tracking various marketing campaign efforts; collaborate to ensure data used in each report is up-to-date on the corresponding platforms for data analysis. **Responsibilities:** **Data Management and Integration:** * Ensure data is up-to-date, accessible, and secured. * Collaborate with cross-functional teams to integrate marketing data to understand their analytical and reporting requirements. * Ability to understand and differentiate among various data types for reporting and analytical activities. **Analysis and Reporting:** * Use analytical tools to generate insights on marketing campaign performance, lead generation, and customer engagement. * Develop and deliver periodic reports and dashboards to track key marketing metrics and KPIs. * Conduct ad hoc analyses to uncover trends, identify opportunities, and deliver concise, timely summaries. **Marketing Automation:** * Monitor marketing automation workflows. * Leverage automation capabilities to personalize marketing communications and improve overall campaign effectiveness. * Collaborate with marketing teams to provide insights and develop marketing strategies. **Optimization and Continuous Improvement:** * Stay current with industry best practices, emerging technologies, and marketing analytics trends to drive continuous improvement initiatives. **Education:** Bachelor’s degree completed; majors such as Computer Engineering, Actuarial Science, Mathematics, Marketing, or related fields. **Prior Experience:** 3+ years of experience in Business Intelligence, Market Research, or Commercial Excellence. **Required Knowledge:** * Analytical and synthetic thinking skills. * Intermediate-level database usage knowledge. * Proficiency in Excel, Power BI, Looker Studio, and PowerPoint. * Data analysis capability to interpret data and generate insights, learnings, and recommendations. * Digital and traditional media. * Intermediate/Advanced English (preferred).** **Competencies:** * Extract data regardless of its source or volume. * Clean data by removing elements that distort information. * Visualize and graphically present data. **Regarding soft skills:** * Problem-solving ability. * Commitment to continuous learning due to constant development and change in Media. * Strong communication skills. **We Offer:** * Salary: $20,000 \- $22,000\. * Statutory benefits. * Minor Medical Expense Insurance. * Life Insurance. * Hybrid work model: 3 days in-office and 2 days remote (HO). * Work location: South area of CDMX. Employment Type: Indefinite-term contract Salary: $22,000\.00 \- $24,000\.00 per month Benefits: * Discounts and preferential pricing * Flexible working hours * Medical expense insurance * Life insurance * Additional vacation days or paid leave Work Location: Hybrid remote work in 01010, Los Alpes, CDMX