Company: Nestlé Business: Nutrition Location: Ciudad de México Profile: * Completed Bachelor's degree * Advanced English proficiency * Experience in brand management (preferably in Consumer and Pharma sectors) and project administration. * Knowledge of trade marketing and/or sales. * Experience developing communication strategies: Omnichannel, sales indicator analysis, sell-out, distribution, and pricing. Position Purpose: Lead the development and execution of brand and business plans aligned with the Operational Master Plan and MBS of the Business; support the team in driving specific initiatives to achieve short- and long-term Business and Brand objectives. Position Responsibilities: * Develop brand analysis and plans that delight target consumers, build strong brands, and generate sustainable results. * Demonstrate a clear understanding of their brands and category, competitors, and consumer and shopper usage and attitudes, and apply this understanding across all aspects of their role. * Know their business inside-out: collect, assimilate, and meticulously analyze data from multiple sources to understand brand/activities/business performance and recommend action plans. * Lead cross-functional teams to successfully launch tactical projects in Promotion, Innovation, and Brand Renovation to market. * Lead internal and external teams to deliver specific communication projects. * Manage PFME budgets effectively. * Define strategies and tactics with the Medical Detailing team to secure brand recommendations from Healthcare Professionals and Institutions, and monitor execution. * Demonstrate proactivity and assume responsibility for leading initiatives beyond the immediate scope of their role.
Juan García
Indeed · HR
Juan García
Indeed · HR
