Digital Trafficker

Description

Doctocliq is a CRM for dentists, physicians, and healthcare professionals across Latin America. With our 360° platform, we simplify day-to-day operations (scheduling, clinical records, billing, automations, etc.) for thousands of customers in over 20 countries. Latin America has thousands of clinics still operating blindly. Our mission is to change that: to become the technological foundation that makes them agile and profitable—and, at the same time, frees them up to focus more on their patients. At Doctocliq, we build a product that autonomously acquires, converts, and retains users, following a Product-Led Growth (PLG) approach. **The Role** You will be responsible for all paid acquisition operations in Mexico, primarily. You will report directly to the Marketing Lead and work with real autonomy: you define hypotheses, execute, measure, and propose next steps. We are not looking for someone who waits for instructions. We seek someone who reads data, diagnoses quickly, and makes decisions based on sound judgment. **What You’ll Do** * Operate and optimize Meta Ads and Google Ads campaigns for the Mexican market, focusing on generating registrations and qualified leads. * Design media strategy by funnel stage: awareness, consideration, and conversion. * Monitor and improve PLG self-conversion rate (direct registration without sales process). * Build and maintain weekly reports with business metrics: cost per lead (CPL), customer acquisition cost (CAC), registration volume, lead quality, and budget efficiency. * Manage end-to-end attribution: UTM, GA4, Amplitude, and cross-platform tracking validation. * Propose and execute experiments with clear hypotheses, defined success metrics, and decision criteria. * Collaborate with the content team to develop performance-oriented creatives. **What You Need** * 3–5 years of experience in paid media with a performance focus, ideally in SaaS, healthtech, or B2B technology. * Advanced proficiency in Meta Ads Manager: campaign structure, audience segmentation, creatives, learning phases, and conversion-event optimization. * Proficiency in Google Ads: Search, keyword structure, match types, negatives, and conversion-based optimization. * Solid GA4 expertise: event configuration, attribution, data exploration, and traffic source analysis. * Ability to manage multi-touch attribution: UTM, attribution windows, pixel validation, and GTM. * Analytical thinking: interpret data, identify bottlenecks, and propose concrete—not generic—actions. * Real autonomy: you can manage a monthly budget without constant operational oversight. * Availability to work hybrid in CDMX. **Bonus Points** * Experience with Amplitude or other product analytics tools. * Knowledge of PLG funnels or free-trial models with direct conversion. * Experience targeting audiences in healthcare markets or among independent professionals. * Familiarity with HubSpot or similar CRMs to validate lead quality. **What We Offer** * Hybrid work model in CDMX: remote work included. * Schedule: Monday to Friday, 9:00 a.m. to 6:00 p.m. * Free access to learning platforms such as Platzi. * A free day on your birthday. * A half-day off on your children’s birthdays. * Formal employment contract from Day 1. * Genuine opportunities for professional growth. Salary: $1.00 – $2.00 per month Application Question(s): * How many years have you managed campaigns in Meta Ads Manager without direct supervision? * Have you worked at a software, technology, or SaaS company? * How many years have you actively used Google Ads? * Monthly salary expectation (net amount to be received) in MXN Work Location: Remote