Digital Trafficker

Description

**Job Description:** The Trafficker is responsible for managing, optimizing, and analyzing digital advertising campaigns across various platforms, ensuring ads reach the right audience at the right time. This role is critical to maximizing advertising campaign return on investment (ROI) and ensuring client objectives are met. **Responsibilities:** **Campaign Management:** Set up and manage advertising campaigns on digital platforms such as Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, among others. Ensure all campaigns run correctly and as planned. **Optimization:** Monitor campaign performance and make adjustments to improve results. Implement ongoing optimization strategies to maximize ROI. **Analysis and Reporting:** Analyze performance data and generate detailed reports for clients and internal teams. Provide recommendations based on analysis for future campaigns. **Coordination and Communication:** Work closely with creative and account teams to ensure campaign objectives remain aligned. Maintain regular communication with clients to update them on campaign progress and results. **Market Knowledge:** Stay current with digital marketing trends and advertising best practices. Participate in industry training and events to enhance skills and knowledge. **Requirements:** Bachelor’s degree in Marketing, Advertising, Communications, or a related field. Minimum of 2 years’ experience in digital advertising campaign management. In-depth knowledge of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.). Analytical skills and experience with data analytics tools. Ability to work in a dynamic environment and manage multiple projects simultaneously. Excellent communication skills and ability to work collaboratively in a team. **Desired Competencies:** Certifications in Google Ads, Facebook Blueprint, or related programs. Experience using campaign management and data analytics tools (e.g., Google Analytics, Data Studio). Knowledge of SEO and SEM. Ability to quickly adapt to new technologies and industry changes. Job Type: Full\-time Pay: $9,213\.96 \- $12,000\.00 per month Work Location: In person