




Job Summary: Optimize the Coca-Cola home sales channel to increase profitability and market share through sales strategies and customer experience. Key Highlights: 1. Capture opportunities in the Home and Convenience retail channel. 2. Deliver an outstanding shopping experience to customers. 3. Acquire and retain a solid customer portfolio. **Job Description** ---------------------- Optimize the home sales channel by marketing Coca-Cola products to increase profitability and market share. 1\. \-Capture Home and Convenience channel opportunities by implementing defined sales strategies. 2\.\-Achieve volume, margin, coverage, and portfolio retention objectives for the Water Dispenser, Carbonated Soft Drinks, Non-Carbonated Beverages (NCBs), and Dairy categories on assigned routes. 3\.\-Improve margins through direct delivery on assigned routes. 4\.\-Deliver an outstanding shopping experience to customers. 5\.\-Leverage the home channel for effective product communication and sales. 6\.\-Implement and execute market strategies to maximize impact. 7\.\-Acquire and retain a solid customer portfolio, ensuring customer loyalty and satisfaction. **Candidate Requirements** -------------------------- * 3 years of experience in promotion activities * Bachelor's degree or Engineer in Industrial Engineering, Marketing, or Business Administration * Proficiency in data analysis and sales reporting * Ability to motivate and manage work teams **Selection Process** ------------------------ The selection process is conducted via Aira \- a recruitment platform designed to enhance your application experience. To apply, you only need to: 1\. Apply to this position 2\. Check your email 3\. Log in to Aira and answer the requested questions and/or assessments **About Us** ------------------ At Corporación Rica, we are part of the Mexican Coca-Cola Industry (IMCC), a group of companies dedicated to bottling and distributing Coca-Cola family products. Every day, we are driven by our commitment to offer products that adapt to each person's lifestyle and promote a positive worldview through excellence in service — currently covering the states of HIDALGO, MORELOS, AND PUEBLA. **Our Benefits** ----------------------- * Base Salary * Bonuses and Incentives * Health Benefits * Social Benefits * Additional Benefits * Professional Development * Work Environment


