Marketing

Description

Job Summary: Giginer is seeking a Marketing Specialist to analyze and optimize the performance of digital marketing campaigns with a quantitative focus. Key Highlights: 1. Leads the optimization of digital marketing campaigns. 2. Analyzes data and metrics to drive marketing strategies. 3. Contributes to market research and competitive analysis. **Giginer is seeking Marketing professionals in San Nicolás de los Garza, Nuevo León** ------------------------------------------------------------------- We are looking for a **Marketing Specialist** **Requirements:** * Bachelor’s degree in Marketing, Business Administration, Economics, Actuarial Science, Industrial Engineering, Communications, or a related field with a strong quantitative focus. * Minimum 3 years of marketing experience, preferably in campaign performance and results analysis. * Quantitative marketing focus: data analysis, metrics, margins, and profitability. * Experience with paid campaigns (Google Ads mandatory; Facebook Ads and TikTok Ads preferred). * Proficiency in Google Analytics and performance measurement tools. * Intermediate-to-advanced Excel skills (pivot tables, data analysis, reporting). **Main Responsibilities:** * Analyze digital marketing campaign performance using key performance indicators (KPIs). * Measure and monitor margins, profitability, ROI, and customer acquisition costs. * Manage and optimize paid campaign budgets (primarily Google Ads). * Prepare quantitative reports on results, metrics, and customer behavior. * Use Google Analytics for traffic, conversion, and user behavior analysis. * Support market research with a data-driven approach and competitive analysis. * Monitor social media metrics analytically (reach, engagement, conversion). * Propose strategic improvements and adjustments based on numerical results. * Provide operational support in planning outcome-oriented marketing strategies. **We Offer:** **Salary:** Base salary of $20,000 to $25,000 MXN per month. Statutory benefits. Additional benefits: gasoline allowance and productivity bonus. **Working Hours:** Monday to Friday, 8:30 AM to 6:30 PM. **Location:** San Nicolás de los Garza, Nuevo León. **Desired Education Level:** Bachelor’s degree — completed **Desired Experience Level:** Expert level **Departmental Function:** Marketing / PR / Communications **Industry:** Marketing *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=6a04e7c2440000370035eae9\&source\=indeed*