Category Management Coordination

Description

Job Summary: Develop a comprehensive strategic category plan, leading the CATMAN process to increase Nestlé brand sales, based on customer and consumer insights. Key Responsibilities: 1. Lead the CATMAN process and negotiate with the client to align objectives. 2. Develop category plans with a deep understanding of the shopper. 3. Utilize advanced analytics and tools such as Space Planning and Power BI. Location: CDMX \- Central Office Years of Experience: 3 to 4 years English: Intermediate/Advanced **Objective:** Develop a comprehensive strategic category plan by leading the CATMAN process, grounded in a deep understanding of the client’s needs and objectives, consumer and shopper insights—including motivations and behaviors—as well as the competitive landscape and trends for each client/retailer banner. The goal is to increase total category sales driven by Nestlé brands within each category. A Day in the Life of **Category Management Coordination \| Walmart:** * Negotiate and oversee execution of the integrated plan with the client, aligning Nestlé’s objectives and KPIs with those of the specific retailer. * Identify and recognize the client’s shopper needs and habits, motivations and trends—anticipating current and future demands—to holistically develop a category plan (assortment, placement, communication, and pricing) aimed at delivering complete shopper satisfaction during the purchase act, thereby impacting market share and category profitability at retailers, aligned with corporate strategies per channel and brand. * Develop an appropriate product portfolio for the category across each client banner, leveraging deep insights into shopper needs and purchasing habits (Shopper Insights). * Develop a shelf placement strategy based on the shopper’s decision tree, consumption habits, customer needs, consumption occasions, and aligned with each category’s strategies. **Required Knowledge / Experience:** * Experience as a Category Manager serving Walmart. * Intermediate-to-advanced English proficiency. * Negotiation skills. * Stakeholder management. * Proficiency in Microsoft Office, Nielsen, Space Planning, Kantar, Excel, Access, Power BI, RetailLink, and Scintilla. * Advanced-level expertise in Space Planning. * Experience with advanced planograms. * Excellent analytical capability. Strong ability to deliver effective presentations. **What Will Make You Successful:** * Initiative and results orientation * Analytical skills * Insights generation * Courage