QUALITATIVE STUDIES COORDINATOR

Description

Position Summary: Analyzes and communicates market and consumer insights to support strategic decision-making, serving as a key analytical partner. Key Highlights: 1. Direct interaction with key teams (Channels, Categories, Commercial) 2. Manages ad hoc research projects from briefing to results delivery 3. Builds strong relationships with internal clients and responds to their needs Coca\-Cola FEMSA (KOF) is the world's largest Coca\-Cola system bottler by sales volume, refreshing the world anytime and anywhere. Every day, millions of people across Latin America enjoy our products. With over 97,000 employees, we represent leading brands across multiple territories. Join us and help bring our portfolio to every corner! **What’s the challenge?** As an Insights Coordinator, you will be responsible for analyzing and communicating insights on market share, consumer preferences, and commercial execution to support decision-making by our key stakeholders. You will interact directly with Channels, Categories, Commercial, and Commercial Activation teams, acting as a key analytical partner for the business. **What you’ll do:** * Develop market analysis by combining internal and external data sources (Nielsen, WorldPanel, Euromonitor, Statista, among others) * Prepare executive presentations with actionable insights and solution proposals * Manage ad hoc research projects: from briefing through results delivery and vendor payment * Validate data source reliability and document processes Build strong relationships with internal clients by proactively responding to their needs * **What we’re looking for:** * Bachelor’s degree in Marketing, Economics, Business Administration, Industrial Engineering, Applied Mathematics, or related field * 3 years of experience in market analysis or commercial intelligence * Proficiency in Excel and PowerPoint (mandatory); basic SQL knowledge preferred * Familiarity with Nielsen metrics and databases On-site work · Mexico City * At Coca\-Cola FEMSA, diversity, equity, and inclusion are the foundation of innovation, business integration, and sustainable growth. We strive to reflect and respect the richness of identities, perspectives, and unique talents present in every location. We offer equal opportunities to all individuals wishing to join our team, without distinction based on age, ethnic or indigenous origin, skin color, nationality, religion or beliefs, social or migratory status (including refugees), disability, marital status, sexual orientation, gender identity or expression (including transgender and non-binary individuals), or any other condition protected under applicable laws. We promote attraction and selection processes free from discrimination and bias, grounded in each individual’s talent, experience, and potential. If you require reasonable accommodations or accessibility support during the process, please let our Talent Attraction team know. We want your experience with us to be respectful, inclusive, and fair.