Graphic Designer

Description

Job Summary: Develop and execute visual content and digital strategies to strengthen the CRECE brand, commercial campaigns, social media presence, and communications. Key Highlights: 1. Visual content design and creation of diverse institutional materials 2. Digital marketing management and support for paid advertising campaigns 3. Social media management and basic audiovisual production Job Objective Develop and implement visual content and digital strategies aligned with CRECE’s institutional identity, reinforcing brand positioning, commercial campaigns, social media, and internal and external communications. Main Responsibilities: Design and Branding * Design social media content, campaign assets, and advertisements. * Development of institutional materials: * presentations, * flyers, * banners, * manuals, * infographics, * event and training materials. * Adaptation of designs to various digital and print formats. * Maintain visual consistency with our brand identities. Digital Marketing * Content planning and scheduling. * Basic management of digital campaigns. * Support in strategies for: * Facebook Ads, * Instagram Ads, * Google Ads. * Monitoring campaign metrics and performance. * Support in lead generation and digital funnels. * Creation of conversion-oriented content. Social Media * Management and scheduling of posts. * Design of reels, stories, and dynamic content. * Tracking of digital trends. * Support for organic growth and engagement. Audiovisual Production * Basic/intermediate video editing. * Editing of reels and short-form content. * Photography and videography (preferred). Requirements * Bachelor’s degree or technical qualification in: * Graphic Design, Marketing, or related field. * Minimum 2 years of experience in graphic design and digital marketing. * Proficiency in: * Canva, * Adobe Illustrator, * Photoshop, * CapCut, * Meta Business Suite. * Knowledge of: * branding, * social media, * digital advertising, * content marketing, * digital trends. Desired Skills * Creativity and visual sensitivity. * Organization and follow-up ability. * Proactivity. * Excellent spelling and writing skills. * Ability to work toward goals and meet deadlines. * Affinity with topics related to education, motherhood, childhood, and emotional well-being. Preferred Qualifications * Experience working with premium brands. * Experience in clinics, education, or wellness sectors. * Knowledge of photography/video. * Familiarity with AI tools such as ChatGPT. * Knowledge of automation tools and CRM systems. Work Modality * On-site / hybrid. * Location: CRECE Centers, CDMX. * Schedule: Full-time. Job Performance Indicators (KPIs) * Social media reach and engagement. * Timeliness of material delivery. * Institutional visual quality. * Campaign conversion rates. * Lead generation. * Brand digital growth. Salary: $10,000.00 - $12,000.00 per month Workplace: Hybrid remote work in 11540, Polanco III Sección, CDMX