Junior Community Manager

Description

Job Summary: Analyze social media and digital channel performance, interpret data to generate insights and project campaigns, optimizing reach and conversions. Key Highlights: 1. Interpret data to generate insights and project digital campaigns. 2. Monitor and analyze social media and digital channel performance. 3. Proficiency in measurement tools such as Meta Business Suite and Google Analytics. Job Objective Analyze social media and digital channel performance, **interpret data** to generate insights and **project campaigns** (planning, goals, budgets if applicable), track KPIs, and propose optimizations to improve reach, engagement, traffic, and conversions. Responsibilities * Monitor and analyze performance of **social media** (Meta/Instagram, TikTok, LinkedIn, YouTube, etc.) and digital channels (website, WhatsApp, e\-commerce if applicable). * Build and maintain **dashboards** and weekly/monthly reports with KPIs (reach, CTR, engagement, growth, CPC/CPA if applicable, leads, conversions). * **Project campaigns**: objectives, audiences, formats, calendar, outcome hypotheses, and estimates (reach / clicks / leads) based on historical data. * Track active campaigns: pacing, learnings, comparisons, A/B tests, and adjustments (creative, copy, targeting, timing, investment). * Conduct content analysis: what works, why, in which formats, and recommendations for improvement. * Identify opportunities: trends, benchmarks, best practices, digital competition (basic share of voice, differentiators). * Coordinate with design/content teams on data-driven briefs (what to request and for which objective). * Document learnings and create simple “playbooks”: winning formats, timing, messages, audiences. Requirements * Experience: **1–3 years** in social media analytics, performance marketing, or digital marketing (social media analytics, paid/organic, e\-commerce or lead generation). * Proficiency in measurement tools: * **Meta Business Suite / Ads Manager**, TikTok Analytics/Ads (preferred), YouTube Studio (as applicable) * **Google Analytics (GA4\)** (preferred) * Excel/Google Sheets **intermediate/advanced level** (pivot tables, charts, segmentation, formulas). Employment Type: Full-time Salary: $14,000\.00 \- $16,000\.00 per month Work Location: On-site