Marketing Coordinator

Description

Position Summary: We are seeking a Marketing Coordinator to strengthen our student recruitment and educational promotion strategy by developing and implementing campaigns and managing events. Key Highlights: 1. Development and implementation of educational marketing strategies. 2. Management of digital and traditional campaigns for student recruitment. 3. Coordination of educational promotion events and market analysis. Executive Marketing Coordinator Universidad Tamaulipeca A.C. is seeking a Marketing Coordinator to join our team with the objective of strengthening our student recruitment and educational promotion strategy. Responsibilities: Develop and implement marketing strategies to promote the university's academic programs. Attract and recruit new students through lead generation and management of advertising campaigns across digital and traditional media. Coordinate and organize internal and external educational promotion events to showcase the university's academic programs. Conduct market analysis to identify growth opportunities and enhance the institution's image. Collaborate with the Marketing Department to ensure accurate dissemination of the university's messages and promotions. Requirements: * Bachelor’s degree in Marketing, Communications, or a related field. * Minimum of 3 years of experience in relevant positions, preferably in the education sector. * Solid knowledge of digital marketing tools and techniques. * Effective communication skills and strong verbal expression. * Results-oriented mindset. * Creativity and innovation in developing promotional strategies. * Intermediate/advanced proficiency in Adobe Photoshop, expertise in Meta Business Suite, and knowledge of budget management. * Strong learning ability (proactive), organizational skills for handling multiple projects (multitasking), and attention to detail. * Ability to negotiate with vendors and present clear performance reports. * Ability to develop and execute the company’s annual calendar of campaigns, promotions, and product launches. * Digital channel management, editorial and digital design, as well as event management. We offer: Competitive salary commensurate with experience and skills. Statutory benefits and above-statutory benefits. Attendance, punctuality, and meal allowance bonuses.