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Job Summary: Responsible for creating and filming lifestyle content for social media, producing authentic and relevant pieces in collaboration with multidisciplinary teams. Key Highlights: 1. Creation of authentic and relevant lifestyle content for social media. 2. Collaboration with production, design, and social media teams. 3. Opportunities for growth and training in digital content. **Role Purpose** --------------------- Responsible for creating, scouting, and filming lifestyle and living-style content for social media, generating authentic and relevant assets that resonate with diverse audiences. Will serve as the primary creator of audiovisual assets in collaboration with production, design, and social media teams, ensuring brand consistency, execution speed, and platform-specific optimization. **Responsibilities** --------------------- **1\. Content Production and Filming** ------------------------------------------- **Objective:** Produce original and collaborative audiovisual material to support editorial calendars and campaigns. **Key Functions:** * Plan and execute shoots (indoor/outdoor) for reels, TikToks, stories, shorts, and static posts, including basic lighting and audio handling. * Generate ideas and create short scripts, shot lists, and set designs tailored to format and audience. * Operate mobile recording devices and compact cameras; ensure image and sound quality in deliverables. * Manage session logistics: locations, wardrobe, props, and permits where applicable. * Coordinate with internal/external talent and micro-influencers for collaborations and recordings. **2\. Editing and Post-Production** -------------------------------- **Objective:** Deliver edited and platform-optimized pieces within agreed timelines. **Key Functions:** * Basic and advanced editing of short-form video (reels, TikToks, shorts) and assembly of story and carousel content. * Perform color correction, audio adjustment, and subtitling as needed. * Export assets in appropriate formats and dimensions per channel and editorial requirements. * Archive and tag raw footage and final versions for easy team access. **3\. Editorial and Social Content Creation** ------------------------------------------------ **Objective:** Produce texts, captions, and scripts that enhance audiovisual content performance. **Key Functions:** * Write captions, hooks, ad copy, and short scripts aligned with brand voice. * Develop ideas for viral content and recurring formats to increase visibility and retention. * Adapt messaging for different platforms (Instagram, TikTok, Facebook, YouTube, and newsletters). **4\. Cross-Team Coordination and Execution** --------------------------------------------------- **Objective:** Align production with editorial planning, design, and community management for maximum effectiveness. **Key Functions:** * Work with planners and community managers to schedule deliveries and optimize posting timing. * Coordinate briefs with design and production teams when complex assets or large-scale shoots are required. * Participate in creative meetings and contribute ideas grounded in trends and past performance. **5\. Measurement and Optimization** ------------------------------- **Objective:** Evaluate content performance and propose improvements to increase reach and engagement. **Key Functions:** * Monitor performance metrics (views, retention, engagement, clicks) and extract actionable insights. * Iterate on formats and hooks based on A/B test results and emerging trends. * Document learnings from each production to improve efficiency and quality in future deliveries. **Requirements** -------------- * Bachelor’s degree or related studies in Communications, Audiovisual Production, Marketing, Fashion, or equivalent proven experience. * Minimum 2–4 years of experience creating and filming content for social media; experience in lifestyle, fashion, or trends preferred. * Demonstrable portfolio or reel showcasing short-form content filming and editing. * Proficiency in editing tools (Premiere, CapCut, Final Cut, DaVinci, or others) and image retouching apps (Photoshop, Lightroom, etc.). * Basic knowledge of lighting and audio capture using lavalier and shotgun microphones. * Ability to work independently and collaboratively while meeting tight deadlines. * Availability for in-person filming and local mobility as required by production needs. **Competencies** ---------------- * Creativity applied to digital formats and visual storytelling. * Proactivity and rapid on-site problem resolution. * Organization and management of multiple deliverables. * Clear communication, teamwork, and sensitivity toward inclusive language. **Success Indicators (Suggested KPIs)** ----------------------------------------- * Views and watch time per piece. * Engagement rate and organic growth per format. * Audience retention in sequential or series-based content. * On-time delivery and technical quality of assets. **Compensation and Benefits** ------------------------- * Competitive salary commensurate with experience (negotiable). * Statutory benefits or contractual compensation depending on employment modality. * Performance-based bonuses and special project incentives. * Opportunities for growth and training in digital content trends. **Schedule and Location** ------------------- * Hybrid work model with availability for in-person sessions according to the filming calendar. * Engagement via honorarium or payroll, as mutually agreed.
