Position Summary: The Senior Content Creator is responsible for defining, protecting, and executing the brand narrative, translating strategic objectives into relevant social media content with editorial judgment and agile digital production. Key Highlights: 1. Strategic role with agile execution capability in mobile and social formats. 2. Definition and protection of the brand narrative on social media. 3. Production of native content for social media (TikTok, Instagram Reels, Shorts). ROLE PURPOSE The Senior Content Creator is responsible for defining, protecting, and executing the brand narrative, translating strategic, commercial, and reputation objectives into relevant social media content, combining editorial judgment with agile digital production capability. It is a strategic role with execution capability—especially in mobile and social formats—when context demands it. KEY RESPONSIBILITIES Message Strategy and Narrative Define key messages per campaign, product, or initiative. Build storytelling aligned with brand vision and positioning. Ensure consistency of tone, language, and discourse across all channels. Protect the company’s perception and reputation over the long term. Strategic Translation of Objectives Translate objectives from Leadership, Commercial, and Brand teams into viable content approaches. Resolve tensions among sales, positioning, and brand experience. Decide what to communicate, how, when, and in which format—and what not to communicate. Prioritize strategic impact over volume of deliverables. Social Media Content Production (hybrid strategic–execution role) Produce native social media content (TikTok, Instagram Reels, Shorts) when format, speed, or proximity require it. Record and edit mobile-format videos while maintaining brand criteria, narrative clarity, and minimum acceptable quality. Execute fast, organic, and contextual pieces without sacrificing intent or message. **Clearly distinguish when content must be:** produced in an agile manner (mobile / social\-first) escalated to professional audiovisual production. 4\. Editorial Judgment and Curation Evaluate social media trends, formats, and languages. Decide which trends to adopt—or avoid—based on brand fit. Avoid fads or practices that erode professional or premium perception. Maintain narrative consistency even in fast or organic content. 5\. Strategic Copywriting Write scripts, hooks, and copy for short-form video and social content. Adapt messaging to each platform without losing brand identity. Integrate CTAs organically, without disrupting the narrative. Ensure clarity, precision, and respect for the audience. 6\. Content Metrics and Analysis Interpret relevant metrics (retention, saves, engagement, conversation). Analyze performance of organic and social\-first content. Adjust narrative and formats without compromising brand identity. Avoid decisions based solely on vanity metrics. 7\. Collaboration with Audiovisual Production Work collaboratively with the Senior Audiovisual Producer. Define the 'what' and 'why' of content; collaborate on the 'how' where applicable. Scale organic pieces to higher-level productions when impact justifies it. Ensure narrative consistency between mobile content and professional production. REQUIRED PROFILE Experience Solid experience in strategic content, storytelling, and branding. Experience creating social media content (short-form video, reels, TikTok). Proven ability to record and edit mobile content with narrative judgment. Experience collaborating with commercial and business units. Desirable Knowledge Social platforms from a strategic perspective. Mobile editing (CapCut, InShot, VN, etc.). Social content metrics. Copywriting for short-form video. Corporate, medical, or regulated environments (plus). Completed Bachelor’s Degree. High availability for travel
Juan García
Indeed · HR
Juan García
Indeed · HR
