Digital Marketing Specialist

Description

Mexico City Mexico Marketing **External Job Description** **Digital Marketing Specialist** This role defines priorities by marketplace, brand, and specific SKUs for marketplaces; builds data-driven retail media strategies; and ensures continuous optimization of investment, generating actionable recommendations to drive business growth—collaborating with Marketing, Customer Marketing, Commercial, Finance, and partners. **Key Responsibilities:*** Define and lead marketplace growth strategy, establishing the role of each platform (Amazon, Mercado Libre, Walmart, etc.) within the digital ecosystem. * Design digital retail media strategy per marketplace, defining objectives, formats, funnel (awareness–conversion), and brand-specific focus. * Manage and optimize retail media campaigns. * Define and optimize budget allocation across marketplaces, brands, marketplace-specific SKUs, and formats. * Translate brand strategies into actionable retail media plans, ensuring alignment between brand objectives and marketplace execution. * Manage creation and adaptation of retail media assets based on brand- and marketplace-priorities, coordinating with agencies and marketing teams. * Continuously analyze marketplace performance, identifying opportunities in visibility, conversion, pricing, promotions, and competition. * Lead agency relationships, establishing guidelines, overseeing execution, and ensuring objective attainment. * Lead agency relationships, establishing guidelines, overseeing execution, and ensuring objective attainment. * Manage relationships with partners (retailers / ads teams), maintaining weekly cadence for optimization, tracking, and development of new opportunities. * Participate in building and monitoring Joint Business Plans (JBPs) with marketplaces. * Generate monthly visibility reports of digital retail media investment, broken down by brand. * Prepare monthly performance reports per marketplace, integrating detailed metrics on brand, product/SKU, and campaign performance. **Requirements:*** Bachelor’s degree in Marketing, Business Administration, Business, Engineering, Economics, Data/Analytics, or related fields. * 3–5+ years of experience in eCommerce, digital performance, or retail media. * Direct experience with marketplaces (Amazon, Mercado Libre, Walmart, etc.), managing retail media campaigns and growth strategies. * Experience managing and optimizing results-oriented digital investment (ROAS, sales, conversion). * Experience working with agencies and partners (retailers / ad platforms). * Experience in data analysis and generating actionable business insights. * Experience in fast-moving consumer goods (FMCG) or high-volume categories. * Advanced English proficiency. **Skills:*** Strategic thinking. * Strong analytical ability and data-driven decision-making. * Prioritization and results orientation. * Clear communication and ability to influence cross-functional teams. * Stakeholder management. * Organization. * Proactivity. **Tools:*** Retail media platforms: Amazon Ads, Mercado Libre Ads, Walmart Connect, etc. * Excel / Google Sheets (intermediate–advanced level). * Data analysis and visualization tools (Power BI, Looker, dashboards, etc.). * Campaign management and reporting tools. **\#IncludED** Diversity, equity, inclusion, and belonging are fundamental to ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and creating truly inclusive work environments where every ADM colleague feels comfortable at work, makes meaningful contributions to our success, and develops their career. We respect and value the unique experiences and backgrounds each person brings to ADM, because we know that diverse perspectives make us better—together. **About ADM** At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-leading innovations, a comprehensive portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving today’s and tomorrow’s nutritional challenges. We are global leaders in human and animal nutrition and the world’s largest agricultural origination and processing company. Our breadth, depth, expertise, facilities, and logistics capabilities provide unmatched ability to meet needs across food, beverages, health and wellness, and more. From seed of an idea to solution outcome, we enrich quality of life worldwide. Learn more at www.adm.com. **Application Reference Number** 108364BR \#LI\-Hybrid **Reference ID** \#LI\-JD1