Digital Marketing

Description

Job Summary: We are seeking a Digital Traffic and Automation Specialist to maximize ROAS through advertising campaigns and conversion infrastructure maintenance, while generating qualified leads. Key Highlights: 1. Maximize advertising return on ad spend (ROAS). 2. Responsible for generating qualified leads. 3. Collaborative work environment focused on professional development. Instituto Hermann Hesse is a leading educational institution specializing in the gastronomic field. We are characterized by offering a collaborative work environment focused on our employees’ professional development. We value diversity, innovation, and excellence in customer service. Locations: Monterrey, N.L.; Hermosillo, Son. **Job Description** ***Digital Traffic and Automation Specialist (Trafficker)*** Job Mission: Maximize advertising return on ad spend (ROAS) through technical execution of advertising campaigns and maintenance of conversion infrastructure (CRM/Automation). This role is responsible for “fine-tuning” the qualified lead generation machinery for our Monterrey and Hermosillo campuses. **Professional Profile** ● Education: Bachelor’s degree in Marketing, Communications, Systems Engineering, Business Administration, or related field. Current Meta Blueprint and Google Ads certifications are highly valued. ● Experience: Minimum 2–3 years managing digital media budgets (Media Buying, Trafficker, or similar), with direct focus on lead generation (Lead Gen). ● Estimated salary: $15,000 \- $18,000 \+ Productivity bonuses Technical Competencies and Skills Area **Technical Competencies and Skills Area** Specific Requirements: * Proficiency in Ads * Advanced configuration in Meta Business Suite and Google Ads (Search and YouTube). * Data Intelligence: Implementation of Meta Pixel, Conversion API (CAPI), and Google Tag Manager. * Automation / CRM Requirements: * Experience with HubSpot, Salesforce, ActiveCampaign, or similar platforms. * Proficiency in automation logic (Zapier/Make). * Funnel-oriented mindset. Key Performance Indicators (KPIs): 1\. Cost per Qualified Lead (CPL). Deep understanding of sales funnels: Attraction, Nurturing, and Conversion. 2\. Ad-to-CRM registration conversion rate. 3\. Advertising Return on Ad Spend (ROAS). 3\. Advertising Return on Ad Spend (ROAS). Salary: $15,000\.00 \- $18,000\.00 per month Benefits: * Option for indefinite-term contract * Free uniforms Workplace: On-site employment