Frontend Analytics Engineer (Tagging / GA4 / GTM)

Description

Job Summary: Implement and optimize digital tracking and measurement solutions, ensuring data quality and governance to support data-driven decision-making. Key Highlights: 1. Experience in tagging and digital analytics 2. Management of tag management tools 3. Collaboration with multidisciplinary teams **Job Objective** Implement, manage, and optimize digital tracking and measurement solutions on websites and mobile applications, ensuring data quality, consistency, and governance to enable digital analytics-based decision-making. Responsibilities * Implement and manage tag management tools. * Configure and maintain events, conversions, and variables for digital measurement. * Ensure quality, consistency, and governance of collected data. * Design measurement plans aligned with business objectives. * Integrate analytics, marketing, and data platforms. * Validate implementations through debugging and testing. * Manage data layers and technical specifications for tracking. * Collaborate with marketing, product, and development teams. * Document implementations and best practices. * Ensure compliance with privacy regulations (cookies, consent, GDPR, etc.). **Requirements** * 4+ years of experience in tagging / digital analytics. * Experience implementing tracking on websites and/or mobile applications. * Experience working with multidisciplinary teams (marketing, IT, product). * Tag management tools: Google Tag Manager (Web and Server\-Side) and Tealium / Adobe Launch * Digital analytics: Google Analytics 4 (GA4\), Adobe Analytics * Languages and technologies: JavaScript, basic HTML / CSS * Data Layer: Design and implementation of Data Layers * Debugging / Testing: Chrome DevTools, Tag Assistant, DebugView (GA4\) * Integrations: Pixels (Meta, Google Ads, TikTok, etc.), measurement APIs, Consent Management Platforms (CMPs) **Desirable Certifications** * Google Analytics Certification * Proven experience with Google Tag Manager * Adobe Analytics **This position is strictly 100% on-site in Mexico City.** Employment Type: Full-time Salary: $30,000\.00 \- $35,000\.00 per month Application Question(s): * Do you already hold a university degree? Work Location: On-site employment