Data and Performance Marketing Analyst (Digital Advertising)

Description

Job Summary: Data and Performance Marketing Analyst to optimize digital advertising campaigns, maximizing lead generation and sales for real estate projects. Key Highlights: 1. Performance-based bonuses tied to campaign results 2. Growth opportunity within an expanding real estate developer **Data and Performance Marketing Analyst (Digital Advertising)** **Work Modality:** On-site **Department:** Marketing / Sales **Job Objective** Analyze, manage, and optimize digital advertising campaigns using data to maximize lead generation and sales for real estate projects. This role combines data analysis, campaign operations, and performance optimization across various digital platforms. **Responsibilities** * Plan, implement, and optimize advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other digital platforms. * Analyze campaign performance and monitor key KPIs such as CPL, CPA, ROAS, conversions, traffic, and lead quality. * Generate periodic reports and dashboards with clear, actionable insights for the marketing team and management. * Integrate and analyze data from advertising platforms, CRM systems, and analytics tools. * Identify optimization opportunities in audience targeting, budget allocation, creatives, and conversion funnels. * Design and execute A/B tests to improve campaign outcomes. * Manage daily campaign monitoring and continuous optimization based on defined KPIs. * Analyze competitors, traffic trends, and market opportunities. * Collaborate with marketing, sales, and external agencies to enhance digital strategy. * Support advertising investment planning and data-driven outcome forecasting. **Requirements:** * Minimum 5 years of experience in data analysis, performance marketing, or digital traffic acquisition. * Experience analyzing and optimizing digital advertising campaigns. * Advanced proficiency in Excel or Google Sheets. * Experience with Google Ads, Meta Ads Manager, and Google Analytics. * Knowledge of conversion pixels, custom conversions, and Google Tag Manager. * Desired: experience integrating CRM and marketing automation tool data. * Desired: * Experience with Looker Studio or other data visualization tools. * Familiarity with HubSpot, Pipedrive, Salesforce, or other CRM systems. * Experience in report automation, macros, or data integrations. * Certifications in Google Ads or Meta Blueprint. * Experience in the real estate sector or lead generation. **Key Skills:** * Analytical thinking and data orientation * Ability to interpret and communicate results effectively * Focus on optimization and continuous improvement * Organization and attention to detail * Proactivity and autonomy **We Offer:** * Performance-based bonuses tied to campaign results * Growth opportunity within an expanding real estate developer Employment Type: Full-time, Indefinite-term Salary: $25,000\.00 \- $40,000\.00 per month Benefits: * Salary increases * Sick leave days * Free parking * Flexible working hours Work Location: On-site employment