A company driving the Digital Society invites you to join our team, a leader in Information Technologies. ***Digital Analytics Analyst / GA4 Analyst*** * 1–3 years of experience implementing and managing tags with Google Tag Manager. * Advanced knowledge of Google Analytics 4, including its event-based data model and property configuration. * Ability to interpret and work with dataLayers. * Familiarity with testing and debugging processes in digital analytics. RESPONSIBILITIES: **Key Responsibilities:** * Event mapping: Analyze websites and applications to identify key user actions and define the measurement strategy using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Firebase. * Technical documentation: Develop and maintain implementation manuals (dataLayer requirements) to guide the development team. * Consulting and support: Advise developers on proper dataLayer implementation and resolve technical questions. * GTM implementation: Configure, manage, and maintain tags from various platforms (GA4, Meta Pixel, Google Ads, among others). * Validation: Ensure correct property configuration and data flow setup. * Testing and debugging: Conduct thorough tests to guarantee data collection quality and accuracy. We offer: · Competitive salary, fully formalized (on payroll) · Statutory benefits · Major medical expense insurance · Life insurance · Discount card program "Personal data collected through Currícula will be used solely for the purposes outlined in our comprehensive Privacy Notice for Candidates, available on our website." Employment type: Full-time Salary: $31,000.00 – $32,000.00 per month Work location: Remote/hybrid, at 11560, Polanco neighborhood, Mexico City