Solutions Architect (CRM & Customer Ecosystem)

Description

Job Summary: This role leads the transformation of marketing strategy into real-world experiences by operating Salesforce Marketing Cloud for omnichannel hyper-personalization within an agile cell. Key Highlights: 1. Leadership in execution and implementation of Salesforce Marketing Cloud 2. Design and orchestration of complex automation journeys 3. Implementation of hyper-personalization and omnichannel capabilities IT CRM & Marketing Cloud Leader (Hyper-Personalization Lead) **Role Summary:** This is a high-impact **execution and delivery** role. You will be responsible for transforming marketing strategy into real-world experiences, leading the operation of **Salesforce Marketing Cloud**. Your focus will be on implementing hyper-personalization capabilities and enabling omnichannel activation, working within an agile cell (IT CRM Cell). **Key Responsibilities** * **Execution Leadership:** Lead the implementation and evolution of Marketing Cloud, ensuring its integration with Sales/Service and the new **Data Cloud**. * **Journey Orchestration:** Design and execute complex automation flows, advanced segmentation, and real-time behavioral triggers. * **True Omnichannel Activation:** Ensure campaign activation across multiple touchpoints (Email, Push, WhatsApp, Call Center). * **Cell (POD) Management:** Coordinate hybrid teams (internal specialists and vendors) using agile methodologies, managing backlog and releases. * **Hyper-Personalization:** Implement advanced use cases such as Next Best Action (NBO) and lifecycle-based personalization. **Required Skills and Experience** * **Core Experience:** 5–8 years operating and leading implementations in **Salesforce Marketing Cloud**. * **SFMC Technical Mastery:** Expertise in Journey Builder, Contact Builder, Automation Studio, and management of multiple Business Units. * **Data Integration:** Solid experience integrating data flows and connecting Marketing Cloud with the rest of the Salesforce cloud. * **Data-Driven Marketing:** Ability to translate data strategy into actionable audiences and dynamic segmentation. * **Delivery & Agility:** Proven experience in Scrum/Agile environments and vendor management. * **Language:** Intermediate English (B1/B2). Employment Type: Full-time Salary: $80,000.00 – $90,000.00 per month Benefits: * Salary increases * Maternity leave exceeding statutory requirements * Paternity leave exceeding statutory requirements * Sick leave * Flexible working hours * Option for permanent contract * Remote work * Additional vacation days or paid leave Experience: * English: 5 years (Mandatory) * Salesforce Marketing Cloud: 5 years (Mandatory) Work Location: Hybrid remote in 06600, Juárez, CDMX