Paid Ads Specialist

Description

Job Summary: BluCactus is seeking a Paid Ads Specialist to manage and optimize international campaigns with an analytical mindset and autonomy, delivering high impact on real-world results. Key Highlights: 1. International campaign management in Google Ads and Meta Ads 2. Role with high impact on real-world results 3. Professional environment focused on performance and continuous improvement Do you have experience managing campaigns across multiple countries and optimizing real-world results? At **BluCactus**, an international digital marketing agency, we are looking for a **Paid Ads Specialist** with an analytical mindset, autonomy, and full accountability for their campaigns. ***Your Responsibilities*** * Create, manage, and optimize campaigns on **Google Ads (Search, Display, Shopping)** and **Meta Ads** * Monitor key metrics daily: **CPC, CTR, conversions, ROAS** * Manage budgets, bidding strategies, and cost optimization * Execute campaigns across **multiple international markets**, adapting strategies by region * Implement and optimize **audiences, retargeting, pixels, and events** * Conduct **A/B tests** (creatives, copy, audiences, landing pages) * Analyze data and propose continuous improvements * Generate **weekly and monthly reports with analysis and recommendations** * Communicate progress, results, and changes clearly and promptly ***Essential Requirements*** * **2–5 years of experience in Paid Ads (Google \+ Meta)** * Proven experience managing campaigns in **international markets (minimum 3 countries)** * Proficiency in **Google Analytics 4 (GA4\)** and conversion tracking * Experience with **campaign structure, bidding strategies, and performance optimization** * Proficiency in **Excel or data analytics tools** * Ability to interpret metrics and make data-driven decisions * **Autonomous, responsible, communicative, and results-oriented** profile ***What We’re Looking For (Key Criteria)*** * High **accountability and delivery reliability** * Ability to produce **comprehensive and clear reports** * Focus on **continuous optimization and campaign improvement** * Judgment to adapt strategies to diverse markets and cultures ***What We Offer*** * Fully **remote work** * A role with **high impact on real-world results** * A professional environment focused on performance and continuous improvement *If you meet the profile and seek a real challenge in Paid Ads,* ***apply now****. Benefits: * Flexible working hours * Work from home Work Location: Remote position