ANALYST, ANALYSIS AND SEGMENTATION

Description

Position Summary: Responsible for the strategic administration of Banorte's primary social network profile on Viva Engage, strengthening both internal and external communication. Key Highlights: 1. Strategic administration of the Viva Engage social network 2. Development and implementation of internal communication strategies 3. Generation of innovative proposals to foster employee engagement **Location:** CDMX, Mexico City, MX **Category:** Commercial Banking/Branches **Requisition ID:** 121767 **ANALYST, ANALYSIS AND SEGMENTATION** **Mexico City** At Banorte, we seek unique, strong, and extraordinary talent that drives the country’s transformation and innovation, becoming a powerful ally to grow robustly with Mexico. We are convinced that the combination of solidarity, innovation, respect, loyalty, and responsibility is the perfect formula to become the best team in the financial sector. **Position Objective:** Responsible for the strategic administration of Banorte's primary social network profile on Viva Engage, reinforcing communication within the organization and across the entire network, ensuring proper dissemination in alignment with campaign metrics, timelines, initiatives, guidelines, and strategies—through content creation and publishing, community interaction and management, user support, and reporting to all departments involved in this channel. Each day, you will face **new and interesting challenges** in your role, where you will be responsible for: * Developing and implementing internal communication strategies for staff and the commercial network, collaborating with relevant departments to identify needs and opportunities that strengthen and align communication regarding current strategies, promotions, and campaigns—using postcards, informational notes, interactive activities, surveys, etc. * Monitoring internal communication indicators to measure impact and reach through the tool’s metrics (views, comments, and interactions), ensuring execution aligned with established calendars, timelines, and plans. * Generating innovative proposals to enhance active employee participation and connection via the tool, promoting user growth within the platform. * Supervising appropriate use of Viva Engage in accordance with institutional policies, through monitoring, incident reporting, and execution of corresponding administrative actions. **Requirements:** * Professional education: Bachelor’s degree in Marketing, Business Administration, Design and Communication * Years of experience (1\-3 years in similar roles) * Areas of experience: Marketing, Communication, Administration, commercial areas, Social Networks * Required knowledge: Microsoft Office suite; design tools preferred * Languages: Basic English * Willingness to travel: No * Willingness to relocate: No At Banorte, we operate under a principle of equal opportunity. Therefore, we do not discriminate based on age, ethnicity, nationality, gender, sexual orientation, marital status, socioeconomic condition, health status, religious beliefs, political affiliation, or disability.