Community Manager

Description

Job Summary: Manages the digital presence of chiropractic clinics, designing marketing campaigns, strengthening relationships with patients, and leading the communications team. Key Highlights: 1. Leadership in digital marketing and strategic communication 2. Innovation in content platforms and formats 3. Online reputation management and patient loyalty Manage the digital presence of chiropractic clinics by designing and executing targeted marketing campaigns, strengthening relationships with current and potential patients, and leading the communications team to achieve positioning and acquisition goals. **Key Responsibilities** * **Social Media Management**: Create, schedule, and monitor content on digital platforms (Facebook, Instagram, TikTok, LinkedIn). * **Digital Marketing Campaigns**: Design segmentation strategies to attract patients based on demographic profile, interests, and health needs. * **Metrics Analysis**: Measure campaign impact, generate reports, and propose data-driven improvements. * **Online Reputation Management**: Respond to comments, messages, and reviews while maintaining professional and empathetic communication. * **Team Leadership**: Coordinate designers, copywriters, and marketing assistants to meet reach and conversion objectives. * **Innovation and Trends**: Identify opportunities in emerging platforms and content formats. * **Patient Relationship Management**: Design loyalty and personalized communication strategies. **Job Requirements** * **Education**: Bachelor’s degree in Marketing, Communications, Advertising, or related field. * **Experience**: Minimum 2 years managing social media and digital campaigns, preferably in healthcare or service sectors. * **Technical Knowledge**: * Social media management tools (Meta Business Suite, Hootsuite, etc.) * Digital advertising (Facebook Ads, Google Ads) * Digital analytics (Google Analytics, social media metrics) * **Soft Skills**: * Leadership and teamwork * Clear and empathetic communication * Creativity and strategic thinking * Results orientation **Success Metrics (KPIs)** * Monthly increase in followers and engagement * Growth in appointments scheduled through digital campaigns * Conversion rate of segmented campaigns * Patient satisfaction and online reputation (positive reviews) * Achievement of quarterly acquisition and retention goals Employment Type: Full-time, Indefinite-term Salary: $10,243.55 - $14,041.16 per month Benefits: * Salary increases * Free uniforms Work Location: On-site employment