CRM Manager

Description

Position Summary: We are seeking a CRM Commercial Manager to lead the strategy for positioning and implementing advanced technology solutions in the Mexican automotive industry. Key Highlights: 1. Consultative sales of CRM and AI/BI technologies in the automotive sector. 2. Development of B2B technology projects for the automotive industry. 3. Leading the adoption of Virtual Agents and AI to enhance commercial efficiency. An international company providing technology solutions and marketing services for the automotive industry is seeking: CRM Commercial Manager (Experience required in selling CRM or similar technologies) Requirements: * Bachelor’s degree in Marketing, Business Administration, Systems Engineering, or related field. * Preferred: specialization or diploma in Customer Relationship Management, Applied Artificial Intelligence, or Business Intelligence. * Work schedule: Monday to Friday, 8:30 AM to 6:00 PM. * Intermediate English proficiency. * Minimum 5 years of verifiable experience in CRM or similar technology sales for the automotive industry, within CRM, customer management, marketing automation, or technology solutions areas. * Experience in consultative sales and development of B2B technology projects, ideally targeting dealerships, automotive groups, or brands within this industry. * Solid knowledge of CRM platforms (SICOP, Salesforce, DealerSocket, HubSpot, etc.) and hands-on experience in implementing or migrating such platforms. * Verifiable experience in B2B CRM sales and/or projects involving AI, automation, data analytics, or virtual agents for the Automotive Industry. * Strong technological expertise and deep understanding of how to integrate CRM, AI, and BI into automotive commercial processes. * Willingness and availability to travel. Responsibilities: * Position Optima’s CRM as one of the most widely adopted and impactful solutions in the Mexican automotive industry by 2026\. * Drive and consolidate the adoption of our Virtual Agents—technology with automotive DNA, Artificial Intelligence (AI), and Business Intelligence (BI)—as the most advanced tool to increase productivity and commercial conversion at dealerships, automotive groups, and brands. * Design and execute a comprehensive positioning strategy for Optima CRM within the Mexican automotive ecosystem. * Identify opportunities for penetration and expansion among automotive groups, dealerships, and brands. * Develop differentiated value propositions against traditional platforms such as SICOP, Salesforce, DealerSocket, HubSpot, among others. * Build strategic relationships with decision-makers (General Managers, Commercial Managers, Marketing Directors, After-sales Directors). * Present, negotiate, and close commercial agreements with a long-term, profitability-focused approach. * Conduct diagnostics and consultancy on commercial and customer management processes at dealerships, groups, and brands. * Identify improvement areas in data usage, follow-up workflows, and commercial efficiency, proposing AI- and BI-based solutions. * Lead CRM and Virtual Agents implementation, ensuring effective and measurable adoption in terms of productivity and results. * Develop success stories serving as commercial references and brand positioning tools. * Collaborate closely with product and development teams to provide market and user insights. * Ensure CRM and Virtual Agents functionalities align with the automotive sector’s real-world needs. * Implement onboarding, training, and post-sale support processes to ensure customer satisfaction and service renewal. * Analyze adoption metrics, usage, conversion, and return on investment (ROI) of implemented technology tools. * Translate insights into strategies for continuous improvement and commercial growth. * Collaborate with BI and Marketing teams to generate executive reports, dashboards, and success stories with measurable impact. * Coordinate with internal Sales, Operations, Marketing, Development, and Data Science teams to ensure strategic alignment. * Serve as Optima Marketing Systems’ technological and commercial ambassador, embodying its DNA in every presentation, negotiation, or implementation. * Lead trainings and workshops on CRM, applied AI, and commercial automation for clients and internal teams. We Offer: * Monthly gross salary of $40,000 MXN. * Uncapped monthly commissions. * 12 vacation days in the first year. * Year-end bonus equivalent to 30 days’ salary. * Food vouchers worth $2,000 MXN per month. * Work tools: Laptop, mobile phone, Job Car, gasoline card. * Social Security (IMSS). * Additional superior benefits. Work Location: Mexico City If you are interested and meet the profile, please send your CV to noem191@kellyservices.com, addressed to Lic. Noé Muñoz, with the job title in the email subject line. Thank you.