Digital Data Analyst

Description

Job Summary: We are seeking a Digital Data Analyst with experience in campaign measurement and KPI analysis to optimize social media and digital platform strategies. Key Highlights: 1. Participation in high-impact creative and audiovisual projects. 2. Dynamic environment, small team, and growth opportunities. 3. Hybrid work model. Requirements: * Bachelor’s degree in Marketing, Advertising, Statistics, Engineering, Computer Science, or related field. * Minimum 2–3 years of experience as a Digital Data Analyst or in a similar role. * Proven experience in measuring digital advertising and social media campaigns. * Solid knowledge of analytics tools (Google Analytics, Socialbakers, Sprout Social, Hootsuite, etc.). * Experience with social analytics and social listening tools. Main Responsibilities: * Measure and analyze the performance of digital campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. * Implement and validate accurate tracking of events, conversions, and funnels. * Analyze KPIs including reach, engagement, CTR, CPA, ROAS, and conversions. * Prepare periodic performance reports for clients and internal teams. * Generate data-driven insights and recommendations to optimize campaigns. * Collaborate with creative and account teams to improve campaign outcomes. * Monitor data quality and identify measurement inconsistencies. * Support defining client-specific objectives, metrics, and benchmarks. * Stay updated on trends in digital analytics and measurement. Technical Skills: * Google Analytics (GA4). * Social analytics and management platforms (Socialbakers, Sprout Social, Hootsuite). * Meta Ads Manager and TikTok Ads Manager. * Social media and paid media metrics and KPIs. * Excel / Google Sheets (intermediate level). * Data visualization tools (Looker Studio, Power BI preferred). Competencies: * Analytical thinking and results orientation. * Ability to transform data into clear, actionable insights. * Attention to detail and focus on data quality. * Effective communication with both technical and non-technical teams. * Organization and ability to manage multiple projects. We Offer: * Hybrid work model. * Participation in high-impact creative and audiovisual projects. * Dynamic environment, small team, and growth opportunities. Employment Type: Full-time, probationary period. Contract Duration: 3 months. Salary: Starting from $18,000.00 per month. Work Location: On-site employment.