Business Development Analyst (BDA)

Description

Job Summary: The Business Development Analyst is the first point of contact for digital and commercial leads, responsible for qualifying them and transferring them to the appropriate account executive or consultant to close sales. Key Highlights: 1. Fast and accurate handling of inbound leads 2. Lead qualification using the BANT methodology 3. Collaboration with marketing to improve lead quality The Business Development Analyst is the first human touchpoint for all leads arriving through Ditesa’s digital and commercial channels (website, LinkedIn, WhatsApp, email, events, referrals). Their mission is to respond to each lead promptly and accurately, qualify it using a structured methodology, and transfer it to the correct account executive or consultant to close the sale. Without this role, leads go cold and marketing investment fails to generate pipeline. **Inbound Lead Handling and Management** * Respond to all incoming leads within 15 minutes during business hours, regardless of channel (website, email, WhatsApp, LinkedIn, phone). * Initiate first contact via the same channel the lead arrived on, adapting tone and messaging according to the prospect’s industry. * Identify whether the contact is a decision-maker, influencer, or end user, and document this in the CRM. **Lead Qualification Using the BANT Methodology** * Evaluate each lead across four dimensions: real budget (Budget), purchasing authority (Authority), urgent need (Need), and decision timeline (Timeline). * Classify leads as: hot (ready to speak with an executive), warm (requiring nurturing), or cold (to be discarded or auto-followed up). * Possess sufficient depth of knowledge about Ditesa’s services to determine whether a lead aligns with IT Solutions, ConversIA, or InfraCore, and identify the most suitable service line. **CRM and Pipeline Management** * Record 100% of interactions in the CRM (HubSpot or Pipedrive), including company information, industry, size, identified need, and next step. * Schedule discovery calls between the lead and the corresponding Ditesa account executive or consultant. * Follow up with warm leads until conversion or final disqualification. **Reporting and Continuous Improvement** * Weekly reporting on: number of leads handled, average response time, qualification rate, and scheduled meetings. * Identify patterns in lead questions and objections to propose improvements to sales materials or the website. * Collaborate with marketing to provide feedback on lead quality by channel. Salary: $15,000\.00 \- $25,000\.00 per month Work Location: Remote