Global SEO

Description

Job Summary: We are seeking a Global SEO specialist to lead the organic strategy, execute technical implementations, conduct market analysis, and optimize site performance in digital banking. Key Highlights: 1. Lead the global organic SEO strategy 2. Work on innovative projects in digital banking 3. Improve site performance through technical optimizations **Description:** ---------------- **Join our team and help transform the future of digital banking with us!** At Kapital, we are looking for a Global SEO specialist to work on innovative projects. **Your responsibilities will include:** * Leading the global organic SEO strategy, acting as the point of contact between internal teams and stakeholders. * Executing and optimizing technical SEO implementations, with special emphasis on site migrations, tool integrations, and structural improvements. * Conducting market research (benchmarking) and keyword analysis to identify opportunities for organic growth. * Optimizing web pages and collaborating on content creation aligned with SEO best practices. * Managing and optimizing business listings on search engines (Google Business Profile). * Collaborating with content, performance, campaign, and social media teams to ensure proper execution of digital strategies with a technical SEO focus. * Improving site performance through technical optimizations (architecture, internal linking, indexing, crawling, Core Web Vitals, etc.). * Leading website migration processes, domain changes, and integrations while ensuring preservation of organic traffic. * Analyzing key channel metrics (organic traffic, conversions, bounce rate, visibility, rankings) to identify improvement opportunities. * Diagnosing and resolving technical issues affecting search engine rankings and channel KPIs. **Position Details:** * Work location: CDMX, Álvaro Obregón. * Work modality: On-site. **Requirements:** --------------- **What we’re looking for in you:** * Minimum 3 years of experience in SEO, with emphasis on technical SEO and implementation. * **Mandatory** experience in banking or fintech. * Proficiency with SEO tools such as SEMrush, Google Search Console, Google Trends, and crawling/auditing tools. * Experience participating in website migrations, domain changes, or redesigns, ensuring preservation of organic traffic. * Experience integrating tools (analytics, tag managers, SEO platforms, CMS, etc.). * Knowledge of SEO data and metric analysis (organic traffic, rankings, conversions) and ability to translate insights into technical actions. * Ability to collaborate with multidisciplinary teams (development, product, content, marketing). * Ability to manage multiple projects, prioritize tasks, and clearly communicate technical findings. **Preferred Qualifications:** * Basic knowledge of HTML, CSS, and JavaScript applied to SEO. * Experience in international SEO (multi\-language / multi\-region).