Digital Marketing Advisor

Description

**Job Description** ---------------------- Lead the digital marketing strategy to ensure user activation, engagement, and retention * Lead the digital marketing strategy * Define relevant channels and user/buyer personas * Research market trends (brand, products, competition, industry, etc.) and identify opportunities for improvement * Collaborate with marketing, copywriting, and design teams to enhance campaign effectiveness * Lead the team through responsibilities such as: planning, coordinating and supervising work; recruiting, training and coaching team members; analyzing and managing performance based on KPIs, etc. **Candidate Requirements** -------------------------- * Education: Marketing; Social Communication; Journalism; Public Relations; MBA * Experience: Negotiation * Knowledge: Team leadership, SEO/SEM, Email marketing, Marketing automation, A/B testing * Power BI, Excel. **Selection Process** ------------------------ The selection process is conducted via Aira — a recruitment platform designed to enhance your application experience. To apply, you only need: 1\. Apply to the position 2\. Check your email 3\. Log in to Aira and answer the requested questions and/or tests Then, if we determine that your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ At GRUPO RICA, we are part of the Mexican Coca-Cola Industry (IMCC), a group of companies dedicated to bottling and distributing Coca-Cola family products. Every day, we are motivated by our commitment to offering products tailored to each individual’s lifestyle and promoting a positive vision of the world through excellence in service — currently covering the states of Hidalgo, Morelos, and Puebla. **Our Benefits** ----------------------- * Life insurance * Training programs and courses * Grocery vouchers