Trafficker Jr.

Description

Job Summary: We are seeking a Trafficker Jr. hungry to learn and execute in performance marketing, to join a hands-on team focused on delivering real business impact for its clients. Key Highlights: 1. Direct learning from senior specialists 2. Working with recognized brands and real-world challenges 3. Rapid exposure and accelerated learning in a short time **Trafficker Jr \| Capptus Edge** ================================= **The Role at Capptus Edge** -------------------------- At Capptus, we are a technology firm with a digital agency DNA. We help ambitious brands grow by combining strategy, creativity, data, automation, and high-level execution. We operate under a clear philosophy: Customer Prosperity is the KPI. This means we aim to deliver real business impact for our clients—not just "pretty metrics". We uphold high standards and strongly defined operational principles. AI-native mindset: we use AI to accelerate analysis, documentation, and execution—without delegating judgment or accountability. We are a boutique, intense, and highly hands-on team. We value clarity, ownership, intellectual curiosity, and the ability to execute well—even under pressure. We seek someone hungry to truly learn performance marketing: someone willing to engage daily with Meta Ads, Google Ads, dashboards, reports, and metrics. You’ll learn by working with real accounts, real budgets, and real problems. We expect energy, sound judgment, fast learning speed, and attention to detail. **Purpose of the Role** --------------------- To be part of the Paid Media team, executing, optimizing, and maintaining digital campaigns to high standards of quality, organization, and performance. Your work must build trust: well-configured campaigns, clean data, clear reports, and disciplined tracking. **Scope of the Role** ------------------- ### **Campaign Execution** Configure, launch, and monitor campaigns on: * Meta Ads * Google Ads Support in: * audience segmentation * targeting audiences * campaign structure * placements * budget allocation * conversion setup Implement and validate: * UTMs * events * tracking * pre-launch QA checklists ### **Optimization and Analysis** * Monitor key metrics: * + CPC + CPM + CTR + CPA/CPL + ROAS + CVR + frequency + pacing * Identify: * + creative fatigue + performance anomalies + measurement discrepancies + improvement opportunities * Execute continuous optimizations: * + budgets + audiences + exclusions + bidding strategies + creatives + landing page feedback * Participate in A/B tests and document learnings. ### **Reporting and Communication** * Maintain dashboards and reports in: * + Looker Studio + Google Sheets + internal platforms * Prepare clear, actionable, and executive-level reports: * + what happened + why it happened + what’s next + relevant risks * Communicate findings in a structured and professional manner. ### **AI as an Accelerator** * Use AI tools to accelerate: + analysis + research + documentation + report drafts + testing hypotheses * Understand that AI helps execute faster—but final responsibility remains human. **Requirements** * **Education:** Completed bachelor’s degree or advanced studies in Marketing, Business, Communications, Engineering, Economics, Data, or related fields. * **Experience:** 6 months to 2 years in digital marketing, paid media, e-commerce, growth, or analytics. * **Platforms:** Basic/intermediate knowledge of Meta Ads and/or Google Ads. * **Analytics:** Familiarity with performance metrics and funnels. * **Mindset:** Hands-on profile with genuine eagerness to learn and execute. * **Analytical Ability:** Comfort working with numbers, metrics, and data. * **Communication:** Ability to explain findings clearly and in a structured way. * **Technology:** Genuine interest in AI, automation, and digital tools **Desirable Plus Skills** ------------------ * GA4 and Google Tag Manager * Advanced Excel/Sheets * Looker Studio * E-commerce and Shopify * Merchant Center * Prior agency experience * Performance-oriented creative sensibility * Use of AI tools applied to marketing **What We Offer** -------------------- * **Real Training:** Direct learning from senior specialists. * **Relevant Clients:** Work with recognized brands and real-world challenges. * **Accelerated Growth:** High exposure and rapid learning in a short time. * **Boutique Culture:** A demanding, close-knit, and highly execution-oriented team. * **Professional Development:** Real opportunity for growth based on performance