Summary: The Lead Generation Marketing Manager builds and scales inbound pipelines by translating company positioning into effective marketing initiatives to drive qualified leads. Highlights: 1. Own and execute a comprehensive inbound lead generation strategy. 2. Develop and manage multi-channel marketing campaigns. 3. Lead the creation of video marketing assets. **Necodex busca Lead Generation Marketing Manager en Hermosillo, Sonora** ------------------------------------------------------------------------- **Note: this is an independent contractor position.** **Overview** The Lead Generation Marketing Manager focuses on building and scaling a consistent inbound pipeline. The role centers on translating the company's positioning in Robotics and Physical AI into effective marketing initiatives that drive qualified leads. This position combines strategic ownership with hands\-on execution across digital campaigns, video content production, and event marketing. The ideal profile reflects experience in Robotics, AI, or SaaS environments, with a clear emphasis on measurable lead generation outcomes. **Key Responsibilities** * Own and execute a comprehensive inbound lead generation strategy aligned with growth objectives * Develop and manage multi\-channel marketing campaigns designed to generate qualified pipeline * Lead the creation of video marketing assets (e.g., promotional content, explainers, campaign videos) * Support and enhance conference and trade show presence, including booth creatives and backdrop materials * Conduct market and customer research to refine targeting, messaging, and positioning * Collaborate closely with sales to ensure alignment on pipeline quality and conversion * Translate technical capabilities into clear, compelling messaging for the target audiences * Monitor performance and continuously optimize campaigns based on data and outcomes **Qualifications \& Requirements** * Demonstrated success in driving inbound lead generation, particularly in B2B environments * Relevant experience within Robotics, AI, or SaaS sectors * Proven ability to produce or oversee video\-based marketing content * Experience supporting or executing conference and trade show marketing initiatives * Strong foundation in marketing strategy, demand generation, and sales alignment * Capability to conduct and apply market research and customer insights * Ability to operate independently in a remote, execution\-focused environment * Bachelors degree in Marketing, Business, Communications, or related field (preferred) **Required Tools \& Platforms** TBD Application Process Candidates will be asked to provide: Examples of video marketing work Samples of conference/trade show creatives (e.g., booth designs, banners) A brief outline of their approach to generating inbound leads **Nivel de educación deseada:** Superior \- titulado **Nivel de experiencia deseada:** Nivel Gerencial **Función departamental:** Comercial / Ventas **Industria:** Desarrollo de Software / Programación **Habilidades:** * Sales * Marketing * BDR *Esta vacante viene de la bolsa de empleo Talenteca.com:* *https://www.talenteca.com/anuncio?j\_id\=69c5b32635000031000845fd\&source\=indeed*