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Content/Copywriter Manager
Indeed
Full-time
Onsite
No experience limit
No degree limit
Mexico
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Description

**Are you ready to lead the voice of a growing iGaming brand in Mexico?** As our Content/Copywriter Manager, you’ll be the creative force behind everything written — from blog posts and guides to promos and retention campaigns. You’ll help us engage, educate, and retain our players with locally relevant, compelling content that stands out. **What you’ll do day to day:** * Lead the creation of **engaging, informative content** about sports betting and casino — blog posts, news updates, guides — all tailored to the Mexican audience. * Produce SEO\-optimised content to boost search visibility and capture organic traffic. * Develop promotional copy: special offers, features, events that drive engagement and retention. * Write educational content to help users understand betting options, rules, and strategies. * Create sharp, persuasive copy for ads, banners, email campaigns, and social media. * Maintain a consistent brand voice and style across all content. * Work closely with marketing, product, and creative teams to align content with campaign goals. * Stay up\-to\-date with sports events, betting trends, and regulatory changes in Mexico. * Ensure all content and copy adhere to local legal and advertising standards. * Use analytics to test, measure and optimise content performance. * Manage the **monthly Sports \& Casino Content Calendar**, planning ahead for key events, promos, and content opportunities. **What we’re looking for:** * **3\+ years** of experience as a content writer, copywriter, or similar, ideally in iGaming / sports betting/casino. * Deep knowledge of the Mexican sports betting and casino scene — local sports, markets, player preferences, laws. * Professional fluency in **Spanish and English**; excellent writing, editing, and proofreading skills in both. * Experience with **promotional campaigns** and **retention strategy** content. * Solid understanding of **SEO best practices** and content management tools. * Hands\-on experience with digital marketing tools. * Strong creative instincts; ability to adapt tone and style to suit different content types and audiences. * Analytical mindset — comfortable tracking content performance and acting on the metrics. * Excellent time management; able to juggle multiple projects under tight deadlines. **Why you’ll love working with us:** * Be a key part of shaping the content strategy for a brand that’s growing fast in Mexico. * Work remotely with flexible working arrangements. * Competitive compensation that rewards experience and performance. * An environment with minimal bureaucracy — freedom and responsibility matter here. * Opportunities to grow professionally and contribute ideas that make a real impact. **If this sounds like you, we’d love to meet you!** **Apply now to join us as Content/Copywriter Manager.**

Source:  indeed View original post
Juan García
Indeed · HR

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