**About the company** Our client is a leading AdTech company in Latin America, recognized for its innovation in digital advertising and high-impact programmatic solutions. With a constant focus on digital transformation, diversity, and inclusion, we are looking to add an expert in digital business development to strengthen and expand our presence in the programmatic sector in Mexico. **Main Responsibilities – Programmatic Digital Business Development and AdTech** ------------------------------------------------------------------------------------------ * Design and implement commercial development strategies focused on programmatic digital advertising and adtech ecosystems. * Identify, prospect, and close new business opportunities with agencies, brands, and technology partners within the digital sector. * Manage the complete B2B sales cycle: generation of qualified leads, consultative presentations, commercial negotiation, and closing of high-value agreements. * Develop strong, long-term consultative relationships with decision-makers at executive level and digital marketing specialists. * Collaborate with internal teams in trading, product, technology, and marketing to ensure customization and success of each programmatic solution and proposal. * Coordinate the technical integration of advertising campaigns into DSP, SSP, and Ad Exchange platforms, ensuring their optimal performance. * Analyze trends in the digital and programmatic industry, identifying new opportunities to position the company's products. * Stay updated and comply with privacy regulations, inclusion policies, and best practices in the digital adtech industry. * Actively participate in events, trainings, and networking within the programmatic digital ecosystem. ### **Requirements – Senior Experience in Programmatic Sales and Digital Business Development** * Completed bachelor’s degree in Marketing, Communications, Business Administration, Technology, or related fields. * Minimum of 10 years of proven experience in digital advertising sales, programmatic solutions, or adtech business development in Mexico. * Advanced knowledge and experience with DSP, SSP, Ad Exchanges, third-party data, programmatic buying models, and digital metrics. * Ability to prospect, negotiate, and close contracts with advertisers or media agencies, both independent and group-owned. * Experience with CRM, advanced analysis of digital leads, and consultative sales methodologies. * Exceptional communication skills to convey technical and commercial value to diverse client profiles. * Intermediate-to-advanced English required (conversation and reading for interaction with international partners). * Fully results-oriented, resilient, and experienced navigating changing environments in the digital sector. * Commitment to diversity, inclusion, and gender equity in daily work. #### **Key Functions – Client Acquisition, AdTech Development, and Programmatic Commercial Leadership** * Expand the customer base and strategic partnerships through active prospecting and networking. * Develop innovative proposals aligned with each client’s business and digital marketing objectives. * Drive adoption and usage of emerging adtech solutions and advanced audience segmentation models. * Ensure a consultative customer experience, supporting all stages of the commercial funnel and post-sale. * Lead internal trainings and trend presentations for clients and team members. ##### **Professional Profile – Strategic Leadership, Digital Vision, and Inclusive Approach** * Strategic thinking and analytical ability applied to digital business growth. * Autonomy and high organization in fast-paced dynamic environments. * Excellent interpersonal skills, empathy, and credibility within the adtech sector. * Flexibility, passion for innovation, and constant pursuit of new digital trends. * Commitment to diverse, inclusive workplaces with a gender perspective. ###### **Location and Benefits – Senior Programmatic AdTech Executive** * Location: Mexico City (hybrid model, 4 days in office and Friday Home Office) * Competitive salary and commission structure linked to goal achievement. * Benefits exceeding legal requirements from day one. * Innovative work environment, continuous training, and career development plan within one of the fastest-growing digital industries.