**Location:** Hybrid – Central Office and Remote **Contract Type:** Permanent **Professional Challenge** Are you motivated to lead strategic marketing research and enhance business decisions through actionable insights and advanced methodologies? We are looking for an innovative individual passionate about data analysis, market research, and customer experience impact. This is the perfect challenge for those who want to influence digital transformation, campaign optimization, and personalization of marketing strategies within an inclusive and collaborative culture. **Key Responsibilities – Market Research, Analytics and Insights Leadership for Marketing** -------------------------------------------------------------------------------------------------------- * Design and lead comprehensive market research strategy, trend analysis, consumer behavior and brand measurement at national and international levels. * Define, plan and coordinate quantitative and qualitative studies (surveys, focus groups, interviews, panel analysis and ad hoc studies) to address key business needs. * Supervise data collection, processing, analysis and interpretation from various sources: digital media, social networks, AdTech/MarTech platforms, CRM, and field studies. * Translate complex results into clear and actionable recommendations for marketing, product, sales and customer experience teams. * Collaborate with data science, BI and analytics teams to enrich research using artificial intelligence tools, machine learning and advanced visualization. * Develop executive dashboards and reporting of relevant insights for strategic decision-making, identifying market opportunities and early warnings. * Manage relationships with external research providers and ensure methodological rigor, timely delivery and budget compliance. ### **Professional and Technical Requirements – Market Research, Analytical Strategy and Digital Marketing Experience** * University degree, postgraduate education or proven experience in Marketing, Market Research, Sociology, Psychology, Statistics, Administration, Communications or related fields. * \+ 8 years of experience leading market research teams and managing projects in marketing, digital advertising or consulting environments. * Solid knowledge of quantitative and qualitative methodologies applied to brand, customer, market and competitive studies. * Advanced proficiency in statistical analysis tools (SPSS, R, Python, etc.), data visualization platforms (Power BI, Tableau, Data Studio) and online survey tools (Qualtrics, SurveyMonkey, etc.). * Experience integrating digital sources (media, social networks, CRM, web analytics, AdTech/MarTech platforms) for 360° analysis. * Ability to build, lead and motivate interdisciplinary teams and manage multiple projects simultaneously. * Intermediate/advanced English for reading, writing and presentations in international contexts. #### **Essential Tasks – Research Project Management, Insight Detection and Marketing Support** * Lead the methodological design of research according to strategic marketing and business objectives. * Analyze trends, segments, perceptions, purchasing habits and advertising effectiveness through various techniques and data sources. * Interpret results and propose tactical and strategic actions for growth, positioning, retention and customer acquisition. * Present findings and recommendations clearly, using visual storytelling and executive reports to diverse internal audiences. * Generate and disseminate best practices in research and analytics, promoting a data\-driven culture and continuous learning. * Collaborate with technical teams to facilitate integration of insights into smart campaigns, personalization and A/B testing. ##### **Professional Profile – Strategic Leadership, Innovation and Collaborative Vision in Marketing Research** * Strategic vision to anticipate trends and transform data into actionable business knowledge. * Ability to lead, inspire and develop teams with focus on excellence, technical quality and agility. * Strong communication, reasoning and synthesis skills to influence organizational decision-making. * Critical thinking, creativity, results orientation and innovative mindset when facing new challenges. * Commitment to an inclusive environment based on diversity, respect and mutual collaboration. ###### **Benefits – Development in Market Research and Digital Marketing, Innovation and Learning** * Competitive salary, bonuses and recognition for performance and successful projects. * Access to continuous training, certifications and specialized events in research, analytics and digital marketing. * Direct participation in innovative digital transformation and data\-driven marketing strategies. * Flexible working environment (hybrid/remote), inclusive and focused on professional growth. * Opportunity to lead initiatives with real market impact and contribution to company development.